What are the responsibilities and job description for the Programmatic & Paid Social Strategist position at Ignite Visibility LLC?
Ignite Visibility is an award-winning and fast-growing digital marketing agency in sunny San Diego with a fully remote team. Ignite provides innovative marketing and high-touch solutions to our clients. We are hiring a Programmatic and Paid Social Ads Strategist to join our team. This position is a great opportunity for an individual with leadership experience and 6 years of Paid Social ads and Programmatic strategy and execution experience to take their skills and career to the next level. This role will be responsible for managing a team and managing client paid social advertising strategy.
Why Ignite Visibility?
- A collaborative environment focused on client success and career development
- Fully remote workforce with optional San Diego office
- Two-time Landy Award Winner (Search Marketer of the Year & Best Paid Search Initiative)
- Named Fastest-Growing Private Companies in San Diego (2016-2020)
- Named Best Places to Work in San Diego 2017, 2020
- Named Inc 5000 Fastest Growing Companies 2017-2020
Benefits
- Highly competitive salary ($85k - $100k) commission & bonus
- Full health and dental coverage
- Flexible works schedules
- Generous paid vacation including your birthday & extra time off around major holidays
- 401k-retirement plan with employer match
- Employee advancement and growth potential
- Company-sponsored professional development opportunities
Responsibilities
- Paid Social and Programmatic ad account leading strategy and hands-on execution for 3 -4
- Experience managing execution and strategy for clients with over $500K/mo ad spend budgets
- Develop and Supporting end-to-end paid social and programmatic strategy to align with brand and original content goals and initiatives (education industry)
- Monitoring and analyzing campaign performance metrics, adjusting tactics as necessary to improve results.
- Own channel measurement; tracking, monitoring, brand lift studies, and optimizing performance against critical metrics
- Coordinate with PPC, analytics, SEO, social, and web development teams
- Develop creative testing roadmaps and participate in creative briefing and performance readouts
- Help develop team members, mentor and educate on the latest social advancements
- Clearly communicate campaign changes and performance to the acquisition team and other strategic partners
Required Qualifications
- 6 years digital marketing experience (6 years Meta Ads, LinkedIn, and programmatic ads focused)
- Experience with the display ecosystem of ad networks, DSPs, audience targeting and technology, online measurement, ad operations, and display ad buying delivery, and measurement platforms.
- Facebook Blueprint Certified
- Experience with DSPs (e.g., The Trade Desk, DV360, Amazon)
- Experience creating and presenting reports to stakeholders.
- Understanding of FB Pixel and conversion tracking
- Demonstrated strong communication, organization, and task execution skills
- Intermediate Google Analytics skills
- Intermediate Excel and reporting automation skills
- Excellent attention to detail
- Bachelor's degree in marketing, communications, or a closely related field
Salary : $85,000 - $100,000
