SEO Analytics Manager

Ignite Visibility is a fast-growing and award-winning digital marketing agency at the innovation of creativity, technology, and data within the national to local digital marketing space. At Ignite Visibility data drives everything we do. We thrive on uncovering insights that fuel innovative marketing strategies and measurable success. Our team is seeking a SEO Data Analytics Manager uses measurement tools to configure, manage, analyze, and report digital marketing campaigns of our clients by putting data, analytics, and insights into practice. Through data-driven insights, the job focuses on constantly improving the digital ecosystems of clients. The ideal candidate has knowledge and experience with SEO marketing and SEO marketing tools along with expertise in data analysis and insights.

Duties and Responsibilities

• Work with digital strategists and customers to set measurement targets for SEO performance and build reports
• Work with a range of analytics technologies, such as Google Analytics, Google Tag Manager, Google API, Google Looker Studio, SEMrush, Ahrefs
• Create measurement plans, put the appropriate tags and tracking codes in place, and ensure they are properly implemented across various clients marketing projects
• Plan the execution of optimization with internal staff and clients, taking into account essential site changes, content preparation, workflows, rules, tracking, and other program success-related requirements
• Maintain a knowledge base on the systems and impart system training to internal workers
• Attend new business prospects related to your role, such as conferences and pitch meetings
• Determine the best conceptual strategy for execution in collaboration with digital strategists, taking into account personalization activities like profiling schemes, content scoring schemes, metadata, campaign definitions, conversion definitions, customer touch points, and other related items
• Create client analytical and measurement reports and report analytical analysis back to the client

Education

• Bachelor’s degree in computer science, business administration, statistics, or a related field

Required Skills and Experience

• 4 years of experience working as a professional in analytics and optimization
• 3 SEO or SEO analytics experience
• Working knowledge of large-scale bespoke application for SEO and digital marketing
• Working knowledge of common web analytics and measurement tools, including Google Analytics, Google Tag Manager, and Google Looker Studio
• Experience with A/B and multivariate test planning, setup, execution, and measurement
• Experience using tools such as Moz Pro and Screaming Frog, and assessing and reporting on content and technical SEO
• Demonstrated talent for effectively presenting data insights and complicated issues to a range of audiences
• Experience providing deliverables for analytics and optimization (e.g., measurement plans, data dictionaries, test plans, analytics dashboards, analytics and optimization reports, training materials)
• Practical knowledge of HTML and common Web publishing technologies
• Powerful analytical and problem-solving skills
• Excellent time management, interpersonal, and organizational abilities
• Ability to work under pressure with quick turnarounds while managing multiple projects or tasks

Nice to Have Skills

• Experience with ETL tools and data pipelining services 
• Experience with CDP server-side portability integrations (e.g. mParticle, Tealium) 
• Experience with no-code API integration tools (e.g. Zapier)
• Experience with cloud-based data warehouses data ingestion (e.g. Google BigQuery)
• Experience configuring data visualization platforms (e.g. Looker Studio, Tableau)
• Python & SQL programming skills

Benefits

• Competitive salary base comprehensive benefits and commission opportunities
• Employee advancement and clear growth potential
• Company-sponsored professional development opportunities 
  

Why Ignite Visibility?

• The opportunity to grow and build a long-term career with us
• Top-Tier Franchise Marketing Supplier by Entrepreneur Magazine (2018-2024)
  
• A collaborative environment focused on client success and career development
• Fully remote workforce
• Two-time Landy Award Winner (Search Marketer of the Year & Best Paid Search Initiative)
• Named Fastest-Growing Private Companies in San Diego (2016-2022)
• Named Best Places to Work in San Diego 2017, 2020
• Named Inc 5000 Fastest Growing Companies 2017-2024

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job. In addition, duties, responsibilities, and activities may change with or without notice

Salary : $10,000 - $85,000