Senior Content Strategist, Writer

Ignite Visibility is a fast-growing and award-winning digital marketing agency at the innovation of creativity, technology, and data within the national to local digital marketing space. We're passionate about creating impactful, meaningful content that connects with audiences and drives results. Our content team plays a critical role in shaping how we communicate with our audiences-and now we're looking for a talented Sr. Content Strategist & Writer to lead the charge in creating compelling, high-impact, and data-driven content for national to local clients.

The Senior Content Strategist and Writer is responsible for owning content strategy and writing effective high performing content daily.

Essential Functions

• Be a strategic partner for our clients
• Write and edit SEO driven and impactful content
• Ownership of strategies and campaigns from start to finish. This includes planning, overseeing execution, optimization, and strategy
• Attend client onboarding meetings to ensure all questions are answered and supporting materials are gathered for a successful start to the client's campaign
• Develop high-quality content that addresses each stage of the buyer persona's journey
• Create and maintain editorial calendars, content playbooks, taxonomies, website and email flows, blog content, ebooks, ad copy, press releases, infographics, and content migration plans for clients
• Perform interviews, as needed, to gather critical insights to shape the story and topic
• Collaborate with the design team to ensure content is packaged effectively to drive engagement yet consistent with the client's brand standards
• Collaborate with the SEO team to implement SEO best practices into all content deliverables
• Ensure all assigned content is completed on time and on budget. Identify any potential impediments to autonomously problem solve or escalate to senior management for help as necessary
• Ensure all assigned content is on-brand, consistent in terms of style, quality, and tone of voice
• Ensure all assigned content is optimized for search across all digital channels for multiple buyer personas
• Uses all of the company's business management and communication platforms to keep stakeholders informed, tasks assigned, and projects well managed in accordance with deadlines
• Performs ongoing professional development to keep pace with changes and trends within the digital marketing industry
• Performs other duties as assigned by management

Required Skills

Core Competencies

Benefits

Why Ignite Visibility?

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job. In addition, duties, responsibilities, and activities may change with or without notice

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