What are the responsibilities and job description for the Senior Director of Marketing position at Ignitely?
About the job Senior Director of Marketing
We are looking for a strategic, creative, and entrepreneurial marketing leader. Reporting to the VP of Global Marketing, the Senior Director of Marketing will lead a team of marketers to execute marketing programs and drive overall growth and success through strategic planning. This person will take on a variety of responsibilities and play a leadership role on a small team in a fast-paced, high-growth organization. Specific responsibilities include new product launches, promotional programs, channel development, competitive analysis, and vendor management.
Manage the business as an owner by developing the marketing strategy to increase marketshare, drive top-line revenue growth and add shareholder valueDrive strategy and long-term planning across a portfolio of productsLead new product launches from conception through execution (pricing, positioning, packaging, etc.), in both new and existing categoriesDevelop and execute comprehensive marketing plans, including developing innovative campaign concepts, media planning, online direct marketing, trade programs, etc.Present with confidence to both internal and external customers. Play a lead role in retail sell-in presentationsManage marketing team and provide coaching, development and strategic directionHave a strong understanding of the competitive landscape and be acutely aware of new product launches, changes in competition, and anticipate market shifts. This is especially true of ecommerce and specifically AmazonUnderstand consumer behavior and drivers by conducting informal market research, reading online consumer reviews, and monitoring feedback on product categories in social mediaGuide preparation of marketing activity reports and present to executive managementInteract with executive team on a frequent basisDevelop and manage marketing operating budgetBring It!
Minimum of 10 years marketing experience, consumer packaged goods industry experience highly preferredExperienced business and brand builder with a proven track record of leading multi-functional teams to grow sales, market share and profitMust be creative, resourceful, and decisive with strong problem-solving and team / consensus building skills, able to manage multiple projects, meet / exceed deadlines and expectations, and adjust quickly and effectively to changeCreative & open-minded thinker that draws inspiration from inside and outside the category to develop truly unique propositionsClear and consistent communicator that is able to influence at both the peer and senior levelExperience launching products, leading cross-functional teams, setting strategic category direction, and running digital marketing campaigns, with strong organizational analytical and writing skillsUndergraduate university degree, MBA degree preferred
