Director, Marketing

iHeartMedia Markets

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The audio revolution is here – and iHeart is leading it! iHeartMedia, the number one audio company in America, reaches 90% of Americans every month -- a monthly audience that’s twice the size of any other audio company – almost three times the size of the largest TV network – and almost 4 times the size of the largest ad-supported music streaming service. In fact, we have:

• More #1 rated markets than the next two largest radio companies combined;
• We’re the largest podcast publisher, with more monthly downloads than the second- and third-largest podcast publishers combined. Podcasting, the fastest-growing new media, today has more monthly users than streaming music services or Netflix;
• iHeart is the home of many of the country’s most popular and trusted on-air personalities and podcast influencers, who build important connections with hundreds of communities across America;
• We create and produce some of the most popular and well-known branded live music events in America, including the iHeartRadio Music Festival, the iHeartRadio Music Awards, the iHeartCountry Festival, iHeartRadio Fiesta Latina and the iHeartRadio Jingle Ball Tour;
• iHeartRadio is the #1 streaming radio digital service in America;
• Our social media footprint is 7 times larger than the next largest audio service; and
• We have the only complete audio ad technology stack in the industry for all forms of audio, from on demand to broadcast radio, digital streaming radio and podcasting, which bring data, targeting and attribution to all forms of audio at an unparalleled scale. As a result, we’re able to combine our strong leadership position in audience reach, usage and ad tech with powerful tools and insights for our sales organizations to help them build success for their clients at a more efficient cost than any other option.
  
  
  

Because we reach almost every community in America, we’re committed to providing a range of programming that reflects the diversity of the many communities we serve – and our company reflects that same kind of diversity. Our company values stress collaboration, curiosity, welcoming dissent, accepting mistakes in the pursuit of new ideas, and respect for everyone.

Only one company in America has the #1 position in everything audio: iHeartMedia!

If you’re excited about this role but don’t feel your experience aligns perfectly with the job description, we encourage you to apply anyway. At iHeartMedia we are dedicated to building a diverse, inclusive, and authentic workplace and are looking for teammates passionate about what we do!

What We Need:

We are looking for someone with strong Leadership/Management skills with the ability to effectively manage and develop multiple employees in a high volume, fast-paced, and creative environment.

The ideal candidate has:

• A proven track record for creating and developing promotions
• Key strategic contacts and strong familiarity
• Thorough understanding of digital goals and metrics
• Working knowledge and understanding of Radio Programming essentials specifically individual formats and their target audiences
• Ability to assist in maximizing terrestrial and digital revenue opportunities
• Technical knowledge of the digital content / social platforms / streaming and its application to radio
  
  
  

What You'll Do:

• Overseeing marketing and promotions department; evaluating and developing our marketing and promotion strategy and plan.
• Planning, directing, and coordinating marketing and promotions efforts. Communicating the marketing and promotions plans.
• Researching competitors to stay current.
• Working with the sales and programming teams to develop successful strategies and campaigns.
• Collaborating with leadership to make decisions regarding the direction of the brands.
• Creating and maintaining a successful brand and image that attracts listeners.
• Developing and managing budgets as well as advertising campaigns.
• Building brand awareness and positioning.
• Organizing major events.
• Overseeing and managing all activities related to iHeartLife.
• Help brainstorm, and create social media and digital strategy.
• Create, grow, and maintain email databases.
• Recap events and promotions once completed.
  
  
  

What You'll Need:

• 6-10 years of experience in marketing and promotions including running a successful team.
• Proven marketing campaign experience.
• Effective time management skills and the ability to multitask.
• Strong copywriting skills.
• Attention to detail.
• Proven ability to manage budgets.
• Professional and proactive work ethic.
• High competence in project and stakeholder management.
• Excellent interpersonal, written, and oral communication skills.
• Competency in Microsoft applications including Word, Excel, and Outlook.
• Experience with digital marketing forms such as social media marketing and content marketing preferred.
  
  
  

What You'll Bring:

• Respect for others and a strong belief that others should do this in return
• Commitment to achieving results and exceeding expectations
• Ability to manage an operational team and set daily priorities
• Growth mindset and desire for continued knowledge sharing and learning
• Understanding of the impact of your own decisions and when to seek guidance
• Business insight and ability to apply knowledge
• Resourcefulness in accomplishing tasks
• Desire for continuous improvement not only personally, but for the whole team, across the business
• Comfort interacting with individuals of all levels
• Strong written and verbal communication skills
• Ability to set performance expectations
  
  
  

Location:

Hartford, CT: 10 Columbus Blvd, 06106

Position Type:

Regular

Time Type:

Full time

Pay Type:

Salaried

Benefits:

iHeartMedia’s benefits offering is flexible and offers a variety of choices to meet the diverse needs of our changing workforce, including the following:

• Employer sponsored medical, dental and vision with a variety of coverage options
• Company provided and supplemental life insurance
• Paid vacation and sick time
• Paid company holidays, including a floating holiday that enable our employees to celebrate the holiday of their choosing
• A Spirit day to encourage and allow our employees to more easily volunteer in their community
• A 401K plan
• Employee Assistance Program (EAP) at no cost – services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving
• A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!
  
  
  

We are accepting applications for this role on an ongoing basis.

The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.

Non-Compete will be required for certain positions and as allowed by law.

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