What are the responsibilities and job description for the Commercial PR Specialist position at IKEA?
Why we will love you
Strong communication skills in English (spoken and written) 2-5 years experience of both external and internal communication 2-5 year experience with commercial PR communication, also in digital environments Familiar with navigating social media platforms and media trends Experience with leading in change Preferred: Experience with crisis communication Preferred: Knowledge of the IKEA brand, culture, values and way of working Job Type: Permanent, Full-time, hybrid Location: IKEA Service Office, Conshohocken, PA Salary: $66,940.00-$97,420.00
What you'll be doing day to day
- Execute and implement the local integrated communication plan – with focus on commercial PR; and secure alignment with the global communication plans;
- Contribute to the development and delivery of the market communication projects & Media Relations agenda
- Implement and execute media/stakeholder engagement strategies for reactive, proactive and activist communication
- In close collaboration and aligned with the Marketing team, secure the planning, execution and optimizing the use of earned media, as part of an integrated media approach to maximize commercial impact, drive business results and improve cost efficiency of results
- Monitor and analyze media to measure results as well as identify proactive opportunities and potential risk issues
- Participate in the process for country on-duty phone and media product loans
- Drive project management for commercial PR projects, taking the stakeholder perspective
- Work with stakeholder analysis and stakeholder management to be able to deliver to the needs of the business
- Enable effective internal communication and assist in the creation of prerequisites for our leaders and co-workers to be our best ambassadors
- Define, plan, create/execute and follow up on commercial PR communication
- Develop alongside other communicators and tap into wider resources, i.e. social/digital, PR, stakeholder engagement, campaigns etc.
- Responsible for providing support and direction for communication around commercial events
- Actively encourage improvement of content creation, based on trends in communication and the latest developments within commercial PR
Together as a Team
To contribute to the positioning of the IKEA brand as unique, meaningful and trusted and the preferred choice in home furnishing products and solutions. To ensure professional media & influencers relations with effective and engaging commercial PR communications, supporting IKEA and the market commercial agenda &priorities.
Apply now!
At IKEA, taking care of our co-workers and their dependents is a top priority. That’s why we offer our eligible, regular co-workers (part-time and full-time) a full menu of benefits and perk options to help everyone maintain work and life balance, be well and plan for their future. Join our team and enjoy these benefits and so much more! Generous paid time off, holiday and sick time WiselyPay – get earned wages up to two days early Paid parental leave (up to 16 weeks) KinderCare tuition discount Retirement and bonus plans Co-worker discount, meal deal, and referral bonus Pet insurance program Education assistance and learning programs Safety shoe reimbursement 24/7 telehealth visits Dental and vision plans Medical and Rx plans (must work min. 20 hrs/wk) A fun and inclusive work environment
Salary : $66,940 - $97,420
