What are the responsibilities and job description for the Marketing Coordinator position at Ilera Holistic Healthcare?
Organization:
Ilera Holistic Healthcare is a Louisiana based company which cultivates, processes and packages premium marijuana medicine for the medical marijuana patients of Louisiana. Ilera Holistic Healthcare's mission is to improve the quality of life for the patients we serve by supplying consistent, effective, and safe medical marijuana solutions that provide relief and enhance wellness. We are a curious and continuously learning team that lives our values of integrity, compassion, and community through how we treat other people and ourselves.
Position Description:
Work with cross-functional team members, the Market Coordinator will plan, organize, and execute events in order to promote Ilera Holistic Healthcare's brand and products to Licensed Louisiana Dispensaries, Authorized Clinicians who recommend Therapeutic Marijuana, and Patients who use Therapeutic Marijuana across Louisiana. The Market Coordinator will also support sales growth through proactive engagement with key Ilera customers and promoting Ilera product selection with dispensaries, patients, and community partners. This role requires a proactive, creative, and dynamic individual with expertise in event planning and management, sales strategy, and patient/customer interactions, and appropriate capture of content for use in educational materials and social media posts. The ideal candidate will be passionate about using direct interactions and social media platforms to engage communities and patients to advance Ilera's missions.
Responsibilities include, but are not limited to:
Event Planning and Execution:
Plan, execute, and manage events designed to market and generate sales of Ilera Products, including community marketing and outreach programs, product launches, educational initiatives, and co-branded events with licensed Louisiana dispensaries.
Create and carry out initiatives to market Ilera products to Louisiana dispensary employees and patients, ensuring thorough understanding of product benefits and usage.
Collaborate with the Marketing and Social Media teams to develop event-specific promotional strategies and materials.
Independently manage event logistics, including the selection of vendors, vendor coordination, and on-site operations, to ensure seamless execution.
Gather feedback and analyze event performance to inform future improvements.
Sales Support and Strategy:
Develop marketing strategies in coordination with the marketing team to increase product visibility in Louisiana dispensaries and company revenue.
Independently implement developed marketing strategies by directly marketing to Louisiana Dispensaries and their surrounding community, including Authorized Clinicians in the community who recommend Therapeutic Marijuana products to patients.
Build and maintain strong relationships with dispensary staff and management, acting as a key point of contact for Ilera's product portfolio to Ilera's customers.
Conduct regular visits to dispensaries to discuss and plan community engagement opportunities, ensure optimal product placement, monitor inventory levels, and address any issues that may arise.
Present product solutions and provide detailed product information to customers, leveraging a consultative sales approach.
Identify and pursue opportunities for expanding market presence and increasing sales through community and professional networks.
Track and report on sales metrics, event-generated leads, and conversions to evaluate the impact of efforts.
Qualifications and Education Requirements:
Bachelor's degree in marketing, Business, Event Management, or a related field preferred.
Minimum of 2 years of experience in event planning, sales, customer relations, or a combination thereof.
Strong understanding of Louisiana's cannabis industry and regulations is preferred.
Sales experience preferred. Exceptional organizational, multitasking, and time-management skills with keen attention to detail.
Proficient in social media platforms, event planning tools, and CRM systems.
Strong written and verbal communication skills.
Ability to work independently and collaboratively, with flexibility for travel and non-standard hours.
Highly organized with strong attention to detail and accuracy.
Capable of sitting, standing, kneeling, bending, squatting, and/or walking for extended periods.
Ability to lift up to 50 lbs.
Applicants must be at least 21 years of age.
Must remain compliant with company regulations.
This job description reflects management's assignment of essential functions. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.
Background Check Requirement:
As a condition of employment, a complete background investigation will be conducted based on the laws of Louisiana and the Louisiana Department of Health rules for therapeutic marijuana employment. This will include a criminal background check conducted by a third-party as well as any additional background check which the state may request at their discretion.
EEO Statement:
At Ilera Holistic Healthcare, employees and applicants are evaluated based on their qualifications, skills, and ability to perform the duties and responsibilities of the position. Ilera is committed to assuring equal employment opportunities to all employees and applicants.
Ilera is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination based on race, color, religion, creed, gender, pregnancy or related medical conditions, age, national origin, or ancestry, physical or mental disability, genetic information, sexual orientation, to include gay, lesbian, bisexual, transgender and gender identity, or any other consideration protected by federal, state or local laws. Our commitment to equal opportunity employment applies to all persons involved in our operations and prohibits unlawful discrimination by any employee, including supervisors and coworkers.
Disclaimer:
This job description is not an employment agreement or contract. Management has the exclusive right to alter this job description at any time without notice. The list of job responsibilities, skills, duties, requirements, and the like not exhaustive, rather it is illustrative of the current essential functions required for the position.
