What are the responsibilities and job description for the Associate VP of Marketing, Communication, and Outreach position at Illinois Central College?
This position will remain open until filled- but preferential consideration by April 11, 2025.
Develops and executes a cohesive, data-informed brand and communication strategy to enhance the College’s reputation and engagement with internal and external audiences.
Maintains and strengthens the College’s visual identity across all platforms, overseeing key publications, digital media, and marketing events while ensuring brand consistency.
Leads recruitment and outreach strategies, overseeing CRM and prospect targeting to align with strategic enrollment management goals.
Designs and implements integrated communication strategies for internal and external audiences, managing messaging through email, town halls, and stakeholder meetings.
Provides leadership for market research initiatives, leveraging data-driven insights to inform marketing, recruitment, and enrollment strategies.
Develops and executes marketing plans, collaborating with committees and stakeholders to support enrollment goals through public relations, advertising, digital strategy, and outreach events.
Oversees media relations to promote the College at local, regional, and national levels, ensuring a coordinated approach to public relations and crisis communications.
Leads the strategic evolution of the College’s website, ensuring it is user-friendly, brand-aligned, and effectively supports recruitment, marketing, and outreach efforts. Collaborates with departments to maintain relevant and engaging content.
Manages the annual marketing and communications budget, identifying and allocating resources effectively to maximize efficiency and impact.
Implements and refines systems to track, measure, and enhance the effectiveness of marketing, recruitment, and communication efforts, driving continuous improvement.
Cultivates relationships with key stakeholders and constituencies, keeping them informed and engaged with the College’s communication strategies and initiatives.
Directs the development of messaging, articles, press releases, presentations, and speeches for the President and senior leadership, ensuring clarity, consistency, and strategic alignment.
Ensures the development and utilization of a production tracking system to optimize marketing resources and improve operational efficiency.
Provides leadership and strategy to ensure the admissions team optimizes resources and aligns with recruitment opportunities identified in the Strategic Enrollment Management plan.
Perform related duties as required.
- Bachelor's degree in management, marketing, mass communications or related field.
- Minimum of 3 years of management experience in applicable marketing experience.
- Direct experience with brand and marketing strategy, admissions/sales and promotional media and vehicles. (digital, print etc.).
- Excellent creative, promotional, technical, media and writing skills.
- Proficient in Microsoft Office Suite.
- Superior verbal and written communication and public relations skills.
- Excellent organizational and analytical skills.
- Strong interpersonal skills, including the ability to establish and maintain cooperative and professional working relationships with others.
- Master's degree in management, marketing, mass communications or related field.
- Higher education experience.
Salary : $89,148 - $105,872
