Digital Content Author

Office of the Illinois Secretary of State Alexi Giannoulias

Job Title: Digital Content Author (EA III)

Division: Communications

Union: N/A

Location: 115 S LaSalle St, Chicago, IL – Cook County

Salary: Expected $65,000 to $85,000 annually – commensurate with experience

Benefits: https://cms.illinois.gov/benefits/stateemployee.html

Overview:

The Illinois Secretary of State’s Office is seeking a dynamic Digital Content Author to help manage and support the office’s digital platforms with a variety of content responsibilities. This role is responsible for developing strategies to maintain and improve digital assets across the office’s websites and coordinate with multiple departments to maintain brand consistency while improving awareness and accessibility to the programs and policies of the office. The ideal candidate will bring an engaging and dynamic approach to content generation and implementation, using data-driven insights to connect with diverse and engaged audiences while maintaining a consistent and impactful online presence that reflects the vision and goals of the office.

Key Responsibilities:

• Content Writing & Development
• Support the development and implementation of engaging and high-quality content for the office’s digital platforms
• Publish and update content using content management systems (CMS) or other relevant tools to ensure that all content is accurate, up-to-date, and aligned with the office's brand voice and messaging
• Collaboration
• Work closely with internal stakeholders, including communications, marketing, design, and product teams, to gather content requirements, goals and priorities
• Organize and maintain a comprehensive content calendar to schedule publication and updates effectively
• Maintain a fluid prioritization approach that adapts to the evolving needs of departments and goals of the office
• SEO & Accessibility
• Enhance search engine optimization (SEO) of website content to increase organic traffic
• Conduct keyword research and integrate targeted phrases into content to enhance visibility and search ranking
• Ensure that content presentation and layout meet usability and accessibility standards
• UX/UI Design & Analytics
• Regularly monitor and analyze user behavior and feedback to identify areas for content optimization and accessibility improvement
• Track and analyze website performance metrics, such as traffic, bounce rate, and conversion rate
• Generate reports and insights to assess content effectiveness and identify opportunities for enhancement
• Brand Consistency
• Maintain consistent branding, content, and messaging across all digital platforms
• Ensure compliance with legal and regulatory requirements, such as copyright and data privacy laws
• Support Departments
• Provide training and support to department content contributors and stakeholders on asset creation best practices, CMS utilization, and other relevant topics

Required Skills and Qualifications:

• Bachelor’s degree in Communications, Marketing, Digital Media, Journalism, or a related field, or equivalent education and experience
• Minimum of 2 years of experience in content strategy, content creation, or digital marketing
• Knowledge of AEM (Adobe Experience Manager) or similar CMS platforms and content formats, with the ability to tailor content to the platform’s strengths
• Strong writing and editing skills, with the ability to produce clear, concise, and creative content that resonates with diverse audiences
• Analytical mindset with the ability to use data insights to refine strategies and improve engagement
• Strong organizational skills, with the ability to manage and prioritize multiple projects, deadlines, and content streams in a fast-paced environment
• Ability to work effectively with diverse teams, fostering a collaborative and inclusive environment
  

Additional Information:

• Occasional evening or weekend work may be required to support news, events, or special content needs strengths

Application Process:

• Please visithttps://ilsos.applytojob.gov/applyto apply by completing the online application; you may also upload a resume, or other attachments as needed
• Preference will be given to Illinois residents in the hiring and selection process, in accordance with the Illinois Secretary of State Merit Employment Code
• Questions regarding this posting or Illinois Secretary of State employment practices may be directed to Job Counselors at our Personnel offices in Chicago (312-793-5515) or Springfield (217-782-4783).
  
  

Equal Employment Opportunity Employer. Applicants must be lawfully authorized to work in the United States.

Applicants are considered for all positions without regard to race, color, religion, sex, national origin, sexual orientation, age, marital or veteran status, or the presence of a non-job-related medical condition or disability.

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