What are the responsibilities and job description for the Creative Manager position at Illinois Tollway?
Position Overview
The Illinois Tollway is dedicated to providing and promoting a safe and efficient system of highways while ensuring the highest possible level of service to our customers. Whether it's I-PASS, the Move Illinois Program, open road tolling or keeping you safe with our H.E.L.P. trucks, we are committed to delivering great benefits and services to customers.
The Tollway is a user-fee system – no state or federal tax dollars are used to support maintenance and operations. Operations are funded by toll and concession revenues.
Under the leadership of the Board of Directors and Executive Staff, the Tollway is committed to achieving the following goals: increase collaboration with regional transportation and planning agencies, promote the regional economy, maintain financial integrity, foster environmental responsibility and sustainability, maintain the safety and efficiency of the Tollway system, further transparency and accountability, enhance customer service, and maintain public trust.
In support of this vision, the Creative Manager will lead, manage, and organize the creative process within the marketing team, ensuring the successful execution of innovative campaigns that align with the Illinois Tollway’s strategic goals. This role requires a dynamic and visionary leader who can inspire the creative team, manage multiple projects, and deliver high-quality results that enhance the Tollway’s brand and public engagement.
Essential Job Functions
- Lead the digital creative team, providing direction, mentorship, and support to ensure a collaborative and productive work environment.
- Manage the creative process from concept to completion, ensuring all projects meet the highest standards of quality and innovation.
- Develop and execute creative strategies that align with the Tollway’s marketing and communication objectives.
- Collaborate with cross-functional teams to integrate creative elements into overall marketing campaigns and initiatives.
- Oversee multiple projects simultaneously, ensuring timely delivery and adherence to budget and scope.
- Coordinate with internal and external stakeholders to ensure alignment and support for creative initiatives.
- Guide the development of creative content, including graphics, videos, social media posts, and other marketing materials.
- Ensure all content is consistent with the Tollway’s brand identity and messaging.
- Stay updated with industry trends and emerging technologies to bring fresh, innovative ideas to the team.
- Implement new tools and techniques to enhance the creative process and outcomes.
- Performance Evaluation: Monitor and evaluate the effectiveness of creative campaign through the use of metrics and feedback to drive continuous improvement.
Qualifications
Education (Required)
- Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.
Skills and Experience (Required)
- Minimum of 5 years of experience in a creative role within a marketing or advertising environment
- Strong leadership and team management abilities
- Exceptional project management and organizational skills
- High proficiency in creative tools and software (e.g., Adobe Creative Suite)
- Excellent communication and presentation skills
- High emotional intelligence and ability to navigate complex stakeholder relationships
Skills and Experience (Preferred)
- Experience in the transportation or infrastructure sector
- Knowledge of digital marketing and social media strategies
- Masters degree in Digital Design, Marketing, Graphic Arts or related
The Illinois Tollway is committed to creating a diverse environment and is proud to be an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, marital status, national origin or ancestry, disability, unfavorable discharge from military services, age, order of protection status, military status, sex or sexual orientation.
Salary : $65,000 - $75,000