Assistant Director of Social Media -- Gies College of Business

Duties & Responsibilities

• Social media management
  • Develop and execute a comprehensive social media strategy that aligns with the college’s purpose, commitments, and beliefs.
  • Continually collaborate with leaders across the marketing and communications team to ensure that social media efforts are supportive of and coordinated with specific marketing and communications goals.
  • Ensure that all social media efforts align with the college and campus brand.
  • Create and maintain a content calendar and share across the marketing and communications team to ensure consistent and timely posting across all platforms.
  • Create, curate, and manage engaging content for all social media platforms. These may include TikTok, Facebook, X, Instagram, LinkedIn, YouTube, and more.
  • Establish relationships with faculty, staff, students, and alumni to capture and share stories that exemplify the Gies experience.
  • Coordinate with departments and other units across the college to generate content that highlights academic programs, events, student life, alumni achievements, and community partnerships.
  • Develop strategies to increase social media engagement with key audiences.
  • Provide guidance and training to faculty, staff, and student organizations on best practices for using social media.
  • Work within and contribute to team project management systems.
  • Recruit, hire, train, and manage staff and student employees as needed.
  • Other communications and marketing duties as assigned.
  
  
• Social media tracking and monitoring
  • Utilize data analytics and statistics to measure impact of messaging on college social media platforms.
  • Research and identify social trends and make strategic recommendations to leadership team; implement them on social media platforms.
  • Monitor social media platforms for potential issues and risks to reputation, community safety, or other critical university missions and advise team leadership on appropriate mitigation actions and strategies.
  • Monitor competitor social media accounts and trends in higher education social usage.
  • Stay informed about emerging platforms to keep the college’s social media presence innovative and relevant.
  • Prepare regular reports on social media activities, including audience growth, engagement metrics, and campaign outcomes.
  • Use data-driven insights to inform future social media strategies and optimize content.