What are the responsibilities and job description for the Digital Media Planner and Buyer position at Imada Wong Communications?
Job Description
Job Description
IW Group, Ad Age's 2022 Multicultural Agency of the Year, is at the forefront of creating unique Asian, multicultural, and cross-generational solutions for our clients. We have a dynamic team spread across our offices in Los Angeles, San Francisco, and New York, as well as virtual locations. We are always looking for talented, creative, and fun people to join our team. Our team members are dynamic and create opportunities to connect with audiences through press, social influences, events, partnerships, advertising, and more!
Position Overview :
We are seeking a Digital Media Planner & Buyer to manage and implement digital media strategies and execution for high-profile clients. This role requires a strong analytical mindset, an understanding of multicultural audiences (with a preference for expertise in Asian American audiences), and hands-on experience across all digital media channels and leading digital platforms. This role will oversee the planning, buying, and executing of media campaigns tailored to client goals. Vertical experience in healthcare, pharma, automotive, casual dining, and CPG is a plus.
Primary Responsibilities :
Media Buying & Planning :
- Plan and execute media buys across display, video, social, OOH, audio, CTV, YouTube and programmatic platforms.
- Analyze campaign briefs to recommend the best media strategies tailored to target audience behavior.
- Utilize audience insights, market trends, and competitive analysis to inform media strategies and diverse media mixes that align with key objectives.
Campaign Management :
Collaboration & Reporting :
Technical Proficiency :
Research & Innovation :
Skills & Requirements :
Benefits and Perks :
Equal Employment Opportunity
IW Group is committed to providing a safe, inclusive, and respectful work environment. IW Group provides equal employment opportunities for all employees and applicants without regard to race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state, or federal law.
