What are the responsibilities and job description for the Account Director position at Imaginary Content?

Job Title : Account Director

Company : Imaginary Content, Norwalk, CT

Industry : Advertising & Marketing Services

Employment type : Full-time, on-site, overnight travel up to 10%

About Imaginary Content :

Founded in 2017, Imaginary Content is a growing, boutique advertising agency serving some of the world’s biggest brands in their mission to drive their eCommerce and omni-channel businesses. We are category leaders in enhanced eCommerce content creation, partnering with our clients from strategy through execution to maximize impact and drive conversion.

We are a Women-Owned business, focused on delivering best-in-class creative content through superior client service and strong team collaboration. Our Norwalk CT, waterfront office and content studio are homebase to our industry-leading creative team.

We value diversity and are committed to creating an equitable and inclusive workplace in which all team members feel safe, supported and able to thrive.

About the role :

We’re looking for an experienced agency Account Director who is passionate about and committed to building strong client relationships and making a big impact on the business. This is a unique and exciting opportunity to be part of a growing, entrepreneurial company at a time where eCommerce is experiencing double digit growth.

The ideal candidate will have digital marketing and eCommerce (3rd party eRetail) experience, exceptional project management skills, and a demonstrated ability to lead, motivate and collaborate across both client and agency teams. This is a fast faced environment and requires a way of working that is agile, flexible and thorough.

As a key member of the agency leadership team, reporting to the CEO, the Account Director will support the day-to-day operations for some of our valued clients :

Job Responsibilities

Serve as a key point of contact and liaison for clients, understanding needs and priorities. Serve as the ‘voice of the client’ to the agency team.
Understand client business at a granular level and be able to regularly provide recommendations on how to change and adapt to business needs.
Own the end-to-end project workflow, ensuring deliverables are released and deployed on time, including :
Leading internal briefings to the team.
Facilitating strategy and planning discussions
Setting and communicating goals and objectives
Routing and overseeing strategic and tactical creative process
Managing a regular cadence of client status calls, meetings, and presentations.
Keeping accurate records of campaigns and performance tracking against scope.
Assisting with annual planning, program evaluations, and enhancement recommendations
Working with colleagues to develop materials and coordinate events.
Helping onboard, train and guide other team members as needed.
Work closely with the Creative Director and CEO on strategies and reporting for clients.

Requirements

Education

Bachelor’s degree in communications, marketing, public relations or related fields.

Experience

5 years of relevant experience, working in-house at an agency, which can include brand management, marketing, advertising, account management, eCommerce, or related areas.

Must have experience working on digital and social marketing campaigns.

Experience working on the marketing of consumer packaged goods is

Key Competencies

Business-savvy, driving an understanding of the client’s business model, marketplace and factors affecting sales and consumer behavior

A creative mindset with the ability to think outside of the box.

Forward thinking with an understanding of the evolving Digital Marketplace, eCommerce content executions and emerging opportunities.

Ability to communicate complex information in easy-to-understand terms.

Tactful and diplomatic communicator.

Skilled in presenting to internal teams and high-level clients.

Strong interpersonal skills. Able to actively build and maintain trusting working relationships with clients and colleagues.

Leadership skills enabling you to ensure the agency produces its best results.

Strong problem solving skills with the ability to manage and resolve high-priority issues efficiently.

Willingness to go above and beyond to ensure client’s issues and requests are resolved.

Strong organization and time management skills.

Ability to manage multiple projects, thrive under pressure and adapt to changing work requirements, goals and constraints.

Be committed to continued growth and development.

Behave inclusively and value the experiences and perspectives of others.Ability to work proactively, in an entrepreneurial boutique agency.

Technology

The Account Director needs to be proficient in all of the typical programs used by an advertising agency, including software that handles project management and collaboration - Hive; Customer Relationship Management; and SEO Tools.

Benefits

In accordance with company policy, benefits include : health insurance, paid holidays and PTO.

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