Senior Director, Communications

What You’ll Do  

As a Senior Director of Communications, you will report to Senior Vice President, Marketing and Engagement and be responsible for advancing our communications and content strategy to support growth, build brand awareness and credibility, drive market engagement, and increase impact. This role works closely with other members of the marketing team and external agencies to advance our mission to reimagine pediatric health care through innovative, effective communication plans targeting thought leaders, national health plan audiences, provider groups, media and government officials. With a keen focus on accelerating our brand through strategic public relations, deepening awareness and expanding reach across our core audiences through earned media, speaking opportunities, community events, and more, your primary responsibilities will include: 

• Develop and implement a comprehensive communications strategy that strengthens Imagine Pediatrics brand and reach.
• Advance Imagine Pediatrics’ executive platforms to support the overall brand position by overseeing media relations, achieving impactful placements that amplify Imagine Pediatrics message.
• Identify editorial calendar opportunities and story pitches, create proactive story ideas, newsjacking opportunities, and strategic announcements.
• Conduct comprehensive media outreach, pitch proactive story ideas and secure interviews for key spokespeople and position as thought leaders.
• Amplify onsite presence at key events, speaking opportunities and sponsorships to draw attention to Imagine Pediatrics story and leadership.
• Identify and support relevant speaking opportunities, webinars, and sponsorships and position Imagine Pediatrics as innovator, partner, and industry leader.
• Monitor industry and competitor news to take advantage of strategic flashpoint moments when breaking news hits, pitch spokespeople as appropriate to provide perspective.  
• Lead Thought Leadership & PR activities and partner with external agency to develop and maintain news pipeline and media target lists.
• Oversee Audience Engagement Initiatives and support creation and publishing of blog posts, native articles, other opportunities as they present themselves.
• Lead Content Strategy and Content planning, create and maintain shared editorial content calendar, and online media kit and newsroom.
• Partner cross-functionally to support New Client Implementations and deliver customized communications strategies to meet client needs.
• Develop and execute account-based marketing (ABM) and Market-warming strategies that fuel growth and expand awareness.
• Support growth efforts by creating and distributing compelling content for digital, print, and event-based campaigns.
• Ensure brand consistency across all communications, and lead crisis communications to protect Imagine Pediatrics reputation.
• Role is remote with some travel necessary for events, team collaboration and training/education purposes 

What You Bring & How You Qualify  

First and foremost, you’re passionate and committed to seeking out new and better ways to improve the health and lives of children with special health care needs a. You want an active role in building a diverse and values-driven culture. Things change quickly in a startup environment; you accept that and are willing to pivot quickly on priorities. In this role, you will need:  

• Bachelor’s degree in marketing or communications.
• Proven working experience with a minimum of 10 years in in strategic communications, with at least 5 years leading content strategy and media relations.
• Healthcare experience preferred; experience with both B2B and B2C within a Medicaid-eligible population strongly preferred
• Strong leadership skills in team management and project oversight.
• Exceptional written and oral communication skills, with proven ability to communicate effectively with a diverse audience
• Experience in content strategy and creation across various platforms.
• Cultural competence, to understand and value patients’, colleagues’ and target audiences’ unique perspectives
  

Additional qualifications 

• Highly organized, self-starter who is able to work independently and flexibly in a high-growth environment
• Creative and customer-focused with excellent analytical abilities  
• Solution-focused mindset, advanced problem-solving skills, and a positive attitude
• Highly creative with experience in identifying target audiences and creating content strategies and campaigns that engage, inform, and motivate behavior change
• Demonstrable experience leading corporate communications initiatives including content strategy and design, PR planning and execution, media relations and pitching, crisis communications, thought leadership and ABM.
• Proficient in English and Spanish
  
  

What We Offer (Benefits Perks) 

The role offers a base salary range of $160,000 - $180,000 in addition to annual bonus, competitive company benefits package and eligibility to participate in an employee equity purchase program (as applicable). When determining compensation, we analyze and carefully consider several factors including job-related knowledge, skills and experience. These considerations may cause your compensation to vary. 

• Competitive medical, dental, and vision insurance 
• Healthcare and Dependent Care FSA; Company-funded HSA
• 401(k) with 4% match, vested 100% from day one
• Employer-paid short and long-term disability 
• Life insurance at 1x annual salary
• 20 days PTO 10 Company Holidays & 2 Floating Holidays 
• Paid new parent leave
• Additional benefits to be detailed in offer  

Salary : $160,000 - $180,000