What are the responsibilities and job description for the Senior Market Research Analyst position at IMCS Group?
We’re looking for someone who’s able to conduct in-house primary research from the ground up using DYI platforms and tools and has experience managing vendors for more in-depth research projects. This is an opportunity for a resourceful, creative, and organized individual to work across a multitude of methodologies and data sources, tell holistic stories, and impact the future of Client.
Key responsibilities:
• Manage the brand & ad tracking survey: stay on top of campaign and product launches, track the assets, share survey updates with the vendor, handle adhoc data requests, etc.
• Write and program quant surveys from scratch, analyze the Excel data, and produce reports with quick turnarounds
• Write discussion guides, and analyze qual insights
• Oversee admin (vendor onboarding, purchase orders, tracking research budget) and vendor management tasks
• Write RFPs and review proposals from agencies
• Synthesize youth and cultural trends, and write a weekly roundup
• Help create story-driven reports that are easy to digest and actionable
• Write queries for social listening, pull and interpret the data
• Support other teams as needed in tracking earned media moments
Key qualifications:
• 4 years of market research experience — ideally on both the agency and client side
• Experience writing and programing quantitative surveys from scratch, knowing how to ask the right questions in the right way
• Experience writing qual screeners and discussion guides is preferred
• Strong organizational and project management skills, attention to detail
• Naturally curious and passionate about uncovering consumers’ underlying motivations digging deep into the data, leaving no stone unturned, and questioning insights
• Fast learner ability to learn new methodologies, platforms, and tools, and work with Keynote, Pages, Numbers
• Resourceful, flexible, and able to think creatively and out-of-the-box
• Growth mindset, willingness to learn and grow, and ability to take feedback
• Superior verbal and written communication skills, building and maintaining excellent relationships with stakeholders/vendors
• Proactive, can-do attitude
Salary : $40 - $44
