Product Marketing Manager

Purpose

Are you a strategic, forward-thinking marketer who thrives in fast-moving, ambiguous environments? Do you drive results through clear vision, proactive execution, and a deep understanding of complex B2B markets like SaaS, proptech, or commercial real estate? If you’re energized by autonomy, confident in making bold decisions, and impatient with the status quo—we want you on our team.

This role is built for someone who brings clarity to complexity, quickly adapts to shifting priorities, and leads go-to-market strategy with intensity and precision. You’ll work cross-functionally to position products, drive growth, and influence outcomes—while building scalable systems that support long-term success. If you’re analytical, action-oriented, and driven by impact, this is your opportunity to own and lead.

Major Opportunities & Key Accountabilities:

• Drive platform positioning, GTM strategy, and revenue growth, ensuring alignment with overall company goals.
• Work with the marketing team (inside and outside the company) to drive timely execution of go-to-market tactics across multiple marketing channels, including digital, social media, email and tradeshows.
• Work closely with the platform team to influence the product roadmap and functionality by integrating customer insights, competitive analysis, and market trends.
• Partner with the department leaders to deliver high-impact marketing strategies and campaigns that align with IDS’s growth objectives.
• Fully own Voice of the Customer (VoC) initiatives, gathering and operationalizing customer feedback to improve both the platform and the customer experience.
• Create and manage an integrated marketing calendar in collaboration with sales and operations to execute campaigns and initiatives that drive adoption of the IDS Platform.
• Lead go-to-market execution across digital, social media, email, trade shows, and other channels, ensuring timely and consistent messaging.
• Act as the company’s expert on customer, partner, and market needs to define and drive platform development and marketing requirements.
• Measure and analyze marketing effectiveness, refining tactics to maximize engagement and reach target audiences.
• Maintain consistent and compelling messaging and positioning across all marketing channels and touchpoints.
• Support IDS’s thought leadership in the commercial real estate and property technology industries by collaborating with analysts, press, and strategic partners.
• Oversee website updates, improving SEO and enhancing its utility as a customer education and sales conversion tool.
• Collaborate with internal stakeholders to develop marketing collateral, including pitch decks, sales tools, and customer onboarding materials.
• Stay informed on emerging trends in proptech, digital twins, and multi-site retail operations, sharing insights with the broader team to inform strategy.

Nature & Scope:

• Limited travel required for this position (less than 5%).
• Interim direct reports as the team grows and evolves.
• Management of external resources and vendor relationships as the team grows and evolves.

Knowledge, Skills, Abilities:

• 10 years of experience in B2B product marketing, with a focus on SaaS technology platforms, proptech, or commercial real estate industries.
• Proven ability to collaborate cross-functionally with product, sales, and operations teams to align marketing and product strategy.
• Strong track record of developing and executing successful GTM campaigns for platform-based solutions.
• Expertise in Voice of the Customer (VoC) programs, including gathering and translating feedback into actionable product and marketing insights.
• Experience with digital marketing, CRM, and analytics tools, including WordPress and marketing automation platforms.
• Ability to lead analyst relations with organizations like Gartner or Forrester.
• Experience implementing Account-Based Marketing (ABM) programs to target and close strategic accounts.
• Exceptional communication and interpersonal skills, with the ability to distill technical concepts into clear, compelling messaging.
• Self-motivated, highly organized, and capable of managing multiple priorities in a fast-paced environment.

We Offer:

• Competitive salary and benefits package.
• 401K matching option
• Generous paid time off and holidays.
• Opportunity for career advancement.
• A supportive, flexible and collaborative work environment.
• Ongoing training and professional development opportunities.

About IDS:

Immersion Data Solutions (IDS) is a commercial real estate property technology company pioneering the use of phygital twins. The IDS platform integrates reality capture services to deliver an immersive, data-rich experience, enabling multi-site retail operators to optimize decision-making and operations. As IDS accelerates its growth trajectory, we are building a talented team to drive platform expansion, deliver innovative solutions, and establish industry leadership.

Core Values:

We are Open and Honest, and strive to do the #Right Thing.

We are Curious, Resourceful, and hungry for Growth. #CanDo

We are Solutions Focused and win Together. #Winning

We are accountable, take initiative and deliver results. #Deliver

Join Our Team:

At Immersion Data Solutions, we don’t just follow the market—we help define it. We’re driven by innovation, long-term strategy, and the power of clear, compelling product narratives. If you thrive in high-growth, high-impact environments and love turning complexity into clarity, you’ll fit right in. This role is for the decisive, visionary marketer who brings structure to ambiguity, executes with urgency, and influences outcomes at scale.

Interested candidates are invited to complete our Culture Index Survey https://go.cultureindex.com/p/yWehRvdqdelrYtH and to submit their resume and cover letter detailing their qualifications and experience to HR@immersiondata.com with the subject line “Product Marketing Manager - [Your Name]”.

Please Note: The Culture Index survey is required with submission of your resume. We will not review resumes of candidates that do not complete the survey.

https://go.cultureindex.com/p/yWehRvdqdelrYtH