What are the responsibilities and job description for the Chief Marketing Officer (CMO) position at ImmersiveTouch?
ImmersiveTouch is at the forefront of transforming surgical training and planning through cutting-edge augmented reality and virtual reality technologies. We are seeking a dynamic and experienced Chief Marketing Officer (CMO) to lead our marketing strategy, drive brand growth, and elevate our position within the healthcare technology sector. The ideal candidate will possess a comprehensive understanding of marketing, branding, and digital strategies, and will be passionate about healthcare innovation. As CMO, you will develop and execute a robust marketing plan that encompasses market research, product positioning, and integrated marketing communications. You will work closely with cross-functional teams, including product development and sales, to ensure alignment in achieving corporate objectives. This is an exciting opportunity to shape the narrative of a forward-thinking company while making a significant impact on the lives of healthcare professionals and patients around the world.
Responsibilities
- Develop and implement a comprehensive marketing strategy that drives brand awareness, customer engagement, and business growth.
- Lead marketing initiatives, including digital marketing, content creation, public relations, and social media campaigns.
- Analyze market trends, competitive landscape, and customer insights to inform strategic decision-making and product positioning.
- Collaborate with product development teams to create compelling messaging and successful go-to-market strategies.
- Manage and mentor marketing teams, fostering a culture of creativity and accountability.
- Oversee the marketing budget, ensuring optimal allocation of resources to achieve targets.
- Build and maintain strong relationships with key stakeholders, including customers, partners, and industry influencers.
- Bachelor's degree in Marketing, Business Administration, or a related field; an MBA or advanced degree is preferred.
- At least 10 years of progressive marketing experience, with a minimum of 5 years in a senior leadership role, preferably within the healthcare or technology sectors.
- Proven track record of developing and executing successful marketing strategies that drive business results.
- Strong analytical skills with the ability to leverage data to make informed decisions.
- Exceptional leadership and team management skills, with experience in building high-performing marketing teams.
- Demonstrated expertise in digital marketing channels, brand management, and integrated marketing communications.
- Excellent communication and interpersonal skills, with the ability to inspire and influence stakeholders at all levels.
- ImmersiveTouch generously offers Medical, Dental and Vision Insurance along with a 401K Plan.
