What are the responsibilities and job description for the Product Marketing Manager - Life Sciences position at IMO Health?
At IMO Health, the Product Marketing Manager plays a pivotal role in driving go-to-market strategies that launch innovative products, enhance the adoption of existing solutions, and strengthen customer retention. Focused on our cutting-edge AI and life sciences offerings, this role involves close collaboration with product management, sales, commercialization, and marketing teams to develop impactful positioning and messaging that resonate with target audiences.
Reporting directly to the Director of Product Marketing, you will lead initiatives that drive demand, empower our growth team, and help shape the future of healthcare technology.
WHAT YOU'LL DO :
- Analyze market trends, customer insights, and competitor dynamics to anticipate needs, identify opportunities, and guide strategic decisions.
- Partner with product management to develop compelling product positioning, value propositions, and marketing strategies throughout the product lifecycle.
- Collaborate with the content marketing team to craft engaging messaging for campaigns, sales tools, and marketing materials.
- Work closely with the performance marketing team to inform targeting and communication strategies for events, digital marketing, and demand generation initiatives.
- Launch new products supported by insight-driven go-to-market strategies and strong cross-functional team collaboration Lead cross-functional teams to launch new products supported by data-driven strategies and flawless execution.
- Equip sales teams with the knowledge, tools, and resources needed to excel, acting as a product champion and trusted expert.
- Strategically manage and grow the commercialized product portfolio to meet and exceed business objectives.
WHAT YOU'LL NEED :
105,000 - $157,000 a year
Compensation at IMO Health is determined by job level, role requirements, and each candidate's experience, skills, and location. The listed base pay represents the target for new hires with individual compensation varying accordingly. These figures exclude potential bonuses, equity, or sales incentives, which may also be part of the total compensation package. Our recruiter will provide additional details during the hiring process.
IMO Health also offers a comprehensive benefits package. To learn more, please visit IMO Health's Careers Page.
Salary : $105,000 - $157,000
