Digital Marketing Strategist

ImOn Communications has been the LOCAL choice for high-speed Internet, cable TV, and phone in Eastern Iowa since 2007. Since then, we have expanded our network to provide fiber Internet services to more than a dozen communities in Iowa and beyond! As we grow our network, we are looking for a Digital Marketing Strategist to join our team.

At ImOn, you will be part of a workplace that values relationships with colleagues, customers, and our community. Our culture is focused on fostering a fun and rewarding work environment where you’ll help our team create connections, one person at a time!

The Digital Marketing Strategist is responsible for managing and optimizing key marketing technologies, including the Customer Relationship Management platform, digital Content Management System, and future-state Digital Experience Platform, along with analytics tools like GA4. This role integrates and executes these tools to drive personalization, automation, customer journeys, lead nurturing, and conversions across all digital touchpoints. Additionally, the strategist leads end-to-end digital media campaigns and optimization, leveraging data to improve performance and maximize ROI.

This role requires a blend of analytical skills, creative thinking, and technical expertise to optimize performance, streamline operations, and deliver measurable results in a competitive online marketplace.

The team you will be joining is a fast-moving, innovative team that believes the best work happens when they collaborate. From big-picture strategy to fine-tuned execution, they tackle it together—and they are not afraid to have a good time while doing it!

Location: This position is located at the ImOn Headquarters in Cedar Rapids, Iowa.

Digital Marketing Campaign Management

• Develop, implement, and refine digital ad campaigns across Google, Meta, LinkedIn, and other platforms to drive demand and online sales, leveraging data for enhanced targeting and retargeting.
• Work across teams to build campaign plans ensuring timelines, budgets, and resources stay on track.
• Optimize website content, landing pages, and eCommerce experiences for improved conversion rates and customer experience.
• Conduct A/B testing across ads, landing pages, emails, and digital assets to enhance performance.
• Track key performance indicators and adjust strategies to get the best return on investment.

Marketing Technology and Integration

• Manage the marketing tools we use to enhance personalization, automation, and seamless ecommerce and customer experiences.
• Oversee eCommerce and cart functionality, ensuring frictionless transactions and optimized purchase flows through A/B testing of pricing, product positioning, upsell/cross-sell, add-ons, and bundles to maximize conversions.
• Work closely with marketing analytics team to track campaign results over multiple platforms.
• Ensure seamless data integration and accuracy across all platforms.
• Ensure compliance with privacy regulations in tracking and data collection strategies.
• Own the day-to-day setup and ongoing management and governance for pricing, product listings, promotions, and offers for active campaigns

Data Insights and Innovation

• Analyze performance metrics across platforms to identify optimization opportunities.
• Use data-driven insights to refine segmentation, personalization, and content strategies.
• Present key findings and recommendations to stakeholders and leadership.
• Stay current on marketing technology trends, tools, and best practices, and proactively recommend new solutions for optimization and innovation.
• Identify and implement opportunities to automate and streamline workflows for efficiency across marketing and customer engagement processes.

We are looking for people with:

• 3 years of experience in CRM management, digital marketing, and MarTech.
• Proficiency in CRM platforms (e.g., HubSpot, Salesforce), GA4, GTM, and paid media management.
• Experience with eCommerce platforms (e.g., Shopify, Magento) and DXP tools (e.g., Optimizely, Adobe Experience Manager).
• Strong knowledge of email/SMS marketing, personalization, and automation strategies.
• Ability to interpret data and provide actionable insights.
• Strong project management, attention to detail, and cross-functional collaboration skills.

At ImOn, we'll hook you up. We offer our employees a full benefit package to include:

• A 401k plan with up to a 4% company match.
• Insurance benefits that include multiple health insurance plans to choose from, Dental insurance, free Vision insurance and Life/Disability insurance.
• A robust wellness program that offers annual health screenings as well as fitness incentives.
• Work/Life balance that includes several different types of paid time off such as paid holidays, vacation time, personal time, volunteer time off as well as parental leave and bereavement leave.

Job Type: Full-time

Pay: $65,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Referral program
• Retirement plan
• Vision insurance

Schedule:

• Day shift

Work Location: In person

Salary : $65,000 - $75,000