What are the responsibilities and job description for the Marketing Coordinator position at Impact Merchant Group?
Job Overview
Impact Merchant Group in Dallas, TX, is seeking a energetic and detail-oriented Marketing Coordinator to join our team. In this role, you will be responsible for supporting the marketing department in executing various campaigns and initiatives. The ideal candidate will have a strong understanding of marketing principles and a passion for driving brand awareness through innovative strategies. You will work closely with cross-functional teams to ensure the successful implementation of marketing projects.
Responsibilities
- Assist in the development and execution of marketing campaigns across multiple channels, including email marketing, social media, and print advertising.
- Manage and optimize marketing automation tools to enhance campaign effectiveness.
- Conduct market research to identify trends, customer preferences, and competitive landscape.
- Collaborate with leadership team to align marketing strategies with product launches.
- Analyze campaign performance using analytics tools and prepare reports for stakeholders.
- Support budgeting efforts by tracking expenses related to marketing initiatives.
- Create engaging content for social media platforms to increase brand visibility and engagement.
- Maintain a consistent brand voice across all marketing materials.
Experience
- Proven experience in email marketing, social media marketing, and print advertising is preferred.
- Familiarity with marketing automation platforms and analytics tools is highly desirable.
- Strong research skills to gather insights that inform marketing strategies.
- Basic understanding of HTML is a plus for creating and editing digital content.
- Excellent organizational skills with the ability to manage multiple projects simultaneously.
- Strong written and verbal communication skills are essential for effective collaboration within the team.
Join us as we strive to elevate our brand presence and engage our audience through innovative marketing efforts!
Job Type: Full-time
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- Monday to Friday
Education:
- High school or equivalent (Preferred)
Experience:
- Marketing coordinator: 3 years (Required)
Ability to Commute:
- Dallas, TX 75243 (Required)
Work Location: In person
