What are the responsibilities and job description for the Senior Performance Marketing Manager position at Impactable - B2B LinkedIn Agency?
Performance Marketing Manager
Are you a strategic leader passionate about multi-channel digital marketing and demand generation? Impactable LLC is looking for a Performance Marketing Manager to drive innovative strategies and lead our talented team in a fast-paced, evolving industry. With a focus on LinkedIn and other key marketing channels, you'll play a pivotal role in shaping our clients' success in the B2B space.
Position :
As the Performance Marketing Manager, you'll oversee the development and execution of comprehensive marketing strategies across various channels. Your role involves guiding a team to deliver exceptional results, ensuring campaigns align with our foundational strategy and client-specific needs. Your expertise in multi-channel marketing and demand generation principles will be crucial in driving cohesive and effective strategies.
About Us :
Impactable is one of the largest LinkedIn Ads Agencies in the world. As an investor-backed startup that grew 100% year-on-year revenue in 2023 and is actively acquiring other agencies, there is an abundance of opportunities for growth. Join a team committed to excellence, innovation, and a positive work culture, managing 200 active clients with a robust service catalog that pairs paid and organic strategies with an omnichannel focus.
Responsibilities :
Lead and mentor a team of Marketing Account Coordinators, fostering their professional growth and ensuring high-quality campaign execution.
Develop and oversee comprehensive digital marketing strategies across various channels, with a strong focus on LinkedIn, for our B2B clients.
Integrate and synergize different marketing channels to optimize overall campaign effectiveness.
Ensure consistent delivery of client objectives, managing relationships and expectations with professionalism and expertise.
Analyze campaign performance, providing insights and strategic adjustments to continuously improve results.
Conduct regular team meetings, strategy sessions, and reviews to ensure alignment and goal achievement.
Stay abreast of industry trends and advancements in digital marketing to maintain our competitive edge.
Qualifications :
Bachelor's degree in Marketing, Business, or a related field (Preferred).
5 years of experience in digital marketing, with a proven track record in team leadership and strategy development.
Deep understanding of various marketing channels and their roles in a cohesive digital marketing strategy, especially in B2B contexts.
Strong analytical skills, with the ability to translate data into actionable insights and strategies.
Exceptional communication and interpersonal abilities to effectively lead a team and manage client relationships.
Familiarity with marketing software and tools and a commitment to staying current with technological and industry developments.
Benefits :
A dynamic and supportive company culture.
Competitive salary package ($70k-$110k, commensurate with experience).
Health insurance and other benefits.
Generous PTO and sick leave policy.
Bonus incentive program.
Opportunities for professional growth and development.
Location :
Our headquarters is in San Antonio, TX.
Join us at Impactable LLC, where your leadership will directly impact our client's success and drive our continued growth in the digital marketing arena.
Salary : $70,000 - $110,000