What are the responsibilities and job description for the Senior Demand Marketing Manager position at imperva?

SENIOR DEMAND MARKETING MANAGER

CYBER SECURITY is a big deal. It’s in the news, growing rapidly, a critical tool for every company, and our specialty.

Imperva is a public company (NASDAQ) and cybersecurity leader that delivers best-in-class solutions to protect data and applications on-premises, in the cloud, and across hybrid environments.

Our customers include leading enterprises, government organizations, small businesses, and service providers.

Why Imperva? We have experienced the following growth and achievements :

Grew revenue 22% to $321 million in 2017
We have over 5,900 customers
500 partners in 100 countries worldwide
Imperva has been in the Leader’s Quadrant of the Gartner Magic Quadrant for 4 straight years
Imperva is also a leader in the Forrester Wave for DDoS Services with the highest score in the “current offering” category

The SENIOR DEMAND MARKETING MANAGER will be responsible for the planning, implementation, and execution of integrated demand programs designed to drive global engagement and pipeline generation through multiple channels.

Candidates should possess a keen understanding of B2B MARKETING, with a strong background in CUSTOMER ACQUISITION STRATEGIES, CROSS SELL and upsell programs, and how to develop, execute, and optimize CREATIVE MARKETING CAMPAIGNS to achieve results. Ideal candidates will possess the ability to drive meaningful action from large data sets. This role requires strong relationship development skills across internal and external business partners and a passion for innovation, while maintaining a consistent focus on demand creation.

This position reports to the Director of Demand Marketing and works closely with individuals across the marketing teams from corporate, PR, AR, creative, social, field and partner marketing, and product marketing.

KEY RESPONSIBILITIES

Work closely with stakeholders to develop, implement, and optimize comprehensive marketing plans, strategies, and deliverables that create demand for Imperva products.

Determine the appropriate mix of on-line and off-line campaign elements including search, social, direct mail, email, webinars, content syndication, direct response online, etc. - with the most compelling and creative calls to action to deliver pipeline goals.

Thorough understanding of the demand waterfall, and how to set and measure progress against goal attainment at each stage of the waterfall.

Work closely with Corporate, Product, and other marketing functions to identify and develop new offers, content, and sales tools (print, web, multimedia, etc.) to support integrated demand campaigns.

Collaborate with worldwide field marketing teams for efficient and effective execution of integrated marketing campaigns worldwide.

Drive customer acquisition, cross-sell, and up-sell efforts to meet expected lead targets through a keen understanding of the most relevant and engaging content needed during the stages of a B2B sales cycle.

Communicate with the sales team to ensure that they are aware of the latest marketing programs and have the right tools to follow up as required.

Consistently iterate and improve marketing programs through measurement and optimization.

Manage the interface with external agencies including media vendors, creative / digital agencies, writers, translation vendors, etc.

Manage campaign budgets, timelines, resources, processes, and technologies.

Track and report on strategic, operational, and tactical metrics using data to manage resource allocation, outcomes, and success.

KNOWLEDGE & SKILLS

7 years post-undergraduate experience managing demand generation, customer acquisition, and content syndication strategies for technology companies.

Expertise in both strategy and execution of B2B demand generation programs.

Hands-on knowledge of best practices in B2B content syndication and a proven track record of delivering qualified traffic from both an acquisition and conversion standpoint.

Track record of successful results and creativity with program execution.

Strong analytical skills with the ability to drive meaningful actions from large data sets.

Ability to multi-task and prioritize in a fast-paced and dynamic work environment.

An organized individual with great attention to detail and focus on quality of results.

A self-motivated individual; a good team player; someone who takes accountability and ownership of his / her own work.

Excellent communication skills, including demonstrated proficiency in oral, writing, and presentation abilities in a business-focused setting.

Ability to think out of the box and test new, creative approaches and strategies.

Passion for results, measurement, and optimization to continuously drive ROI.

Familiarity with Salesforce, Marketo, PowerPoint, Excel, and Word required.

Knowledge of B2B security is a plus.

Bachelor’s degree required.

OUR COMPANY Imperva (NASDAQ : IMPV), is a leading provider of cyber security solutions that protect business-critical data and applications. The company’s SecureSphere and Incapsula product lines enable organizations to DISCOVER assets and vulnerabilities, PROTECT information wherever it lives – on-premises and in the cloud – and COMPLY with regulations. The Imperva Application Defense Center, a research team comprised of some of the world’s leading experts in data and application security, continually enhance Imperva products with up-to-the-minute threat intelligence, and publish reports that provide insight and guidance on the latest threats and how to mitigate them. Imperva is headquartered in Redwood Shores, California. To learn more visit www.imperva.com, www.incapsula.com, our blog, on Twitter.

LEGAL NOTICE Imperva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ancestry, pregnancy, age, sexual orientation, gender identity, marital status, protected veteran status, medical condition or disability, or any other characteristic protected by law.

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