Senior Director, Brand Strategy (Temporary)

Imre is an independent, award-winning, brand-engagement creative agency that helps consumer and healthcare brands connect authentically with people in some of the most important decisions of their lives.

At Imre, we believe in the five core values of Empathy, Optimism, Kindness, Innovation, and Disruption as the basis for business. Our culture is steeped in the personalities of our three home cities (New York, Philadelphia, and Baltimore) as well as our WFA employees around the USA. We are LGBTQ - founded, and for 30 years have strongly believed that diversity is one of the key drivers of great creative and one of the keys to our success.

We’re looking to add to our team of experts, and can’t wait to meet you!

Principal Responsibilities And Duties

• Own a point of view and vision for human-centric marketing, and communicate that within the context of the larger client category landscape for healthcare clients
• Mine new methodologies and frameworks for understanding the experiences of stakeholders
• Research and define key insights to change behavior and drive brand strategy and customer engagement.
• Define creative strategy, lead inspiring creative briefings and inform creative and experiences to ensure alignment to strategy
• Setting a standard for understanding consumer behaviors and further developing our approach to using empathy, emotional insights and optimism to understand problems, and unlock innovative solutions
• Ensuring our integrated agency approach and work product is strategy-led
• Growing internal and external demand for brand strategy and insights across our business
• Directing and leading ongoing client strategy initiatives, while remaining focused on medium and long-term planning and growth opportunities
• Mobilizing support for strategies within the agency and in front of clients, fostering confidence and enthusiasm for the strategic direction set forth
• Directing the implementation of strategy, providing strong strategic leadership throughout the work process lifecycle, both internally and externally
• Providing operational team leadership, owning strategy & insight team resource and partner management
• Mentoring others to understand and enhance the application of strategy & insights
• Troubleshooting and problem solving in collaboration with senior cross functional team leaders around client and team challenges, seeking continued improvement
• Applying strategy to help support agency growth and revenue
  
  

Knowledge Skills And Abilities Required

• Bachelor’s Degree in Marketing, Communications or related field
• 10 years of industry/sector academic and practical experience with a wide array of new product, brand, advertising and research methodologies
• Experience with healthcare clients
• Highly motivated, with strong strategic leadership skills
• A proven track record in establishing and managing effective strategic plans
• Able to build key strategic deliverables such as segmentation, positioning, SWOT and support annual brand planning
• The ability to engage, inspire and make complex subjects understandable
• Exceptional written and oral communication and presentation abilities
• The drive to be successful and perform well in all aspects of strategic work in an entrepreneurial environment
• The flexibility to work over a number of projects and balance workload
  
  

imre is an equal employment opportunity employer. Employment decisions are based on merit, qualifications, abilities and business needs. imre does not discriminate in employment opportunities or practices on the basis of race, color, citizenship status, national origin, ancestry, gender, sexual orientation, gender identity, age, religion, creed, physical or mental disability, marital status, veteran status, genetic information or any other characteristic protected by law. This policy governs all terms and conditions of employment, including selection, job assignment, compensation, discipline, termination and access to benefits and training.