What are the responsibilities and job description for the Strategy Director position at imre?
Job Description
Job Description
Imre is an independent, award-winning, brand-engagement creative agency that helps consumer and healthcare brands connect authentically with people in some of the most important decisions of their lives.
At Imre, we believe in the five core values of Empathy, Optimism, Kindness, Innovation, and Disruption as the basis for business. Our culture is steeped in the personalities of our three home cities (New York, Philadelphia, and Baltimore) as well as our WFA employees around the USA. We are LGBTQ - founded, and for 30 years have strongly believed that diversity is one of the key drivers of great creative and one of the keys to our success.
We're looking to add to our team of experts, and can't wait to meet you!
PRINCIPAL RESPONSIBILITIES AND DUTIES :
- Own a point of view and vision for human-centric marketing, and communicate that within the context of the larger client category landscape for both consumer and healthcare clients
- Mine new methodologies and frameworks for understanding the experiences of stakeholders
- Setting a standard for understanding consumer behaviors and further developing our approach to using empathy, emotional insights and optimism to understand problems, and unlock innovative solutions
- Ensuring our integrated agency approach and work product is strategy-led
- Growing internal and external demand for brand strategy and insights across our business
- Directing and leading ongoing client strategy initiatives, while remaining focused on medium and long-term planning and growth opportunities
- Mobilizing support for strategies within the agency and in front of clients, fostering confidence and enthusiasm for the strategic direction set forth
- Directing the implementation of strategy, providing strong strategic leadership throughout the work process lifecycle, both internally and externally
- Providing operational team leadership, owning strategy & insight team resource and partner management
- Mentoring others to understand and enhance the application of strategy & insights
- Troubleshooting and problem solving in collaboration with senior cross functional team leaders around client and team challenges, seeking continued improvement
- Applying strategy to help support agency growth and revenue
KNOWLEDGE SKILLS AND ABILITIES REQUIRED :
LI-Hybrid
imre is an equal employment opportunity employer. Employment decisions are based on merit, qualifications, abilities and business needs. imre does not discriminate in employment opportunities or practices on the basis of race, color, citizenship status, national origin, ancestry, gender, sexual orientation, gender identity, age, religion, creed, physical or mental disability, marital status, veteran status, genetic information or any other characteristic protected by law. This policy governs all terms and conditions of employment, including selection, job assignment, compensation, discipline, termination and access to benefits and training.
