Demo

General Manager

In-Shape Solutions LLC
Capitola, CA Full Time
POSTED ON 3/3/2025
AVAILABLE BEFORE 4/28/2025

Description

JOB SUMMARY:

The General Manager is responsible for providing leadership for the operations of the club. In this role, the General Manager has full responsibility for their club and runs it like a business owner – constantly seeking ways to improve revenue and eliminate unnecessary expenses. The General Manager works directly with the Area Manager or Director of Operations to deliver the business brand, member experience and business goals through the following areas:

DUTIES AND RESPONSIBILITIES – WHAT YOU WILL DO:

Drive Business Results:

  • Delivers EBITDA Results: Revenue (Dues, PT, Retail), Controllable Costs Management (Payroll, Supplies) and EBITDA.
  • Reviews Daily KPIs and identifies trends to find opportunities to improve upon or ones to praise.
  • Actively participates and delivers clubs’ New Member Sales (NMU, New Dues and EFT) goals.
  • Ensures successful execution of marketing programs at the club level to generate retention and conversion.
  • Directs and supervises team to seek out and seize daily opportunities to convert guests to club members.
  • Increases Net Memberships through achieving goals, improving retention, and driving ancillary review.
  • Understands and manages business metrics and uses current reports (e.g. Daily KPIs, Salesforce, MAUI, etc.) to drive the business.
  • Decreases unnecessary and controllable expenses.
  • Working within established budgets and identifying areas where we can be more efficient. 
  • Advises Area Manager/Director of Operations on any changes within the market of the club and existing or incoming competition.

Deliver the Member Experience:

  • Understands the members in the club, identifies their needs, and works with Support Center team to ensure we are on target with initiatives that impact them. 
  • Ability to run a club that provides a welcoming, engaging, intuitive, and motivating experience.
  • Maintains a safe, clean, well-run club.
  • Proactively interacts with members to gather feedback and ensures club team is delivering on our member experience.
  • Works alongside staff to complete tasks thru leading by example to improve our member experience.
  • Consistently uses key systems for scheduling, ordering, etc. (including Paylocity, Happy Fox, Upkeep, Maintenance Connection, etc.).
  • Actively manages key areas such as mitigating overtime, addressing timekeeping issues (missed punches, meal and rest breaks, etc.), facilities requests, etc. 
  • Consistently manages a range of amenities (pools, kids club, etc.). 
  • Works with the Club Technician to problem solve on facility concerns, completion of preventive maintenance on facility amenities and equipment, and maintaining Member Experience standards & safety. 
  • Monitors and reviews Listen 360 and other club Social Media results to identify opportunities for improvement or where to praise for delivering on-target results.

Operational Excellence:

  • Leads and manages all Club Operations including but not limited to: scheduling, facilities, cost management, safety and compliance.
  • Assists in compliance with Risk Management provided policies and regulations to remain in compliance with OSHA regulations. 
  • Full understanding of expectations and responsibilities of all roles within the clubs. 
  • Continuous improvement of the club team to ensure that we have the right team in place to deliver upon our brand mission. 
  • Regularly walk-throughs of all areas of the club to ensure that we are delivering the experience we want for our Members and Team Members.
  • Works with Club Custodial Team and Club Technician on monthly & quarterly safety review completion and addresses outlining issues in a timely manner, escalating to support teams as necessary.
  • Works with Club Technician on vendor bid/approval process & repairs & maintenance cost management.
  • Participates in new initiatives being rolled out to the field and provides feedback on effectiveness and/or opportunities to improve.
  • Partners with Training & Development when additional training or support is needed to ensure operational excellence, proper processes, and team member confidence.

Leadership and Development of Operations Team:

  • Successfully develops teams across all departments to ensure all team members are meeting expectations and developing in their roles to improve the retention of our team members. 
  • Responsible for hiring and onboarding of talent. 
  • Ability to successfully identify, assess, and hire candidates for different roles. 
  • Responsibility of holding team accountable to brand standards. 
  • Leads team and provides clear and regular communication with club team so everyone knows the club and company priorities. 
  • Ensures team members complete all required training. 
  • Ability to successfully partner with different cross functional teams within the company. 
  • Partners with club team support leaders and Area Manager / Director of Operations to identify future leaders within the club team.
  • Provides ongoing performance management focused on team development and coaching corrective behavior and actively participates and delivers the annual Performance Review Process. 
  • Partners with Area Manager / Director of Operations to build Business Acumen of club team support leaders with monthly review of Monthly Manager’s Report (MMR) to develop future “4-Wall Operators.”

Revised 10.01.2023

Requirements

REQUIREMENTS AND QUALIFICATIONS – WHO YOU ARE:

  • High School Diploma or GED 
  • College degree in business, retail or hospitality desired 
  • Desired knowledge, experience, and understanding of Fitness including equipment, personal training, and group fitness 
  • 2-3 years of experience as an Assistant General Manager, Operations Manager or Sales Manager, preferably within the Fitness Industry or similar Retail or Hospitality experience 
  • Strong service orientation and desire to deliver an outstanding member experience 
  • Strong oral and written communication skills, with the ability to work professionally and effectively with people at all levels of the organization with physical locations spread throughout the portfolio 
  • Work quality must be highly accurate, timely, and in accordance with company policy and procedures with a high regard and propensity for safety
  • Excellent task completion and follow-through skills and ability to maintain focus in a sometimes hectic and evolving environment 
  • Strong operations experience and operations leadership skills with proven success in developing and promoting teams 
  • Must demonstrate professionalism, cooperation, and ability to work well with all parties 
  • Ability to travel occasionally for company meetings and based on business needs 
  • Ability to relocate for establishing new markets and professional growth opportunities 
  • Bilingual skills a plus • CPR/AED certification required within first 30 days of hire 
  • Must be Trustline registered; the Company will facilitate this certification upon acceptance of offer of employment 
  • Alcohol/Food certification as required at applicable locations 
  • Attend and participate in required meetings and trainings as needed

TEAM PERKS:

  • Free health club membership 
  • Casual work environment 
  • Discount on in club retail items and any current vendor partner offerings (NASM, etc.) 
  • Opportunity for growth; professional development

WORK ENVIRONMENT/PHYSICAL DEMANDS:

While performing the duties of this job, the employee is frequently required to walk and stand up to 8 hours/day and/or sitting for extended period of time. Employees may be exposed to cleaning chemicals or airborne particles and will be required to wear designated PPE (Personal Protective Equipment) as directed. Employees are occasionally required to use hands and fingers for handle or feel; occasional reach, push and pulling with arms and hands; occasional climb, balance, stoop, kneel, crouch or crawl; and occasional reach and twist, including side-to-side movements. The employee may be required to occasionally lift, carry or move up to 25 pounds and may seldom be required to lift, carry or move 26-50 pounds.

PRIVACY STATEMENT:

In-Shape Solutions, LLC collects certain personal information as part of the job application process. Certain jurisdictions require notice of how we use and protect your personal information. For more information, please read our Privacy Policy and Notice of Collection available on our web site at:

https://www.inshape.com/privacy-policy

https://www.inshape.com/Portals/0/Images/pdf/ISS_Job_Applicant_Privacy_Notice.pdf

Salary : $72,500 - $80,000

If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

What is the career path for a General Manager?

Sign up to receive alerts about other jobs on the General Manager career path by checking the boxes next to the positions that interest you.
Income Estimation: 
$157,066 - $200,252
Income Estimation: 
$219,423 - $248,819
Income Estimation: 
$219,423 - $248,819
Income Estimation: 
$280,031 - $485,657
Income Estimation: 
$115,103 - $147,076
Income Estimation: 
$157,066 - $200,252
Income Estimation: 
$90,932 - $119,676
Income Estimation: 
$115,103 - $147,076
View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

Job openings at In-Shape Solutions LLC

In-Shape Solutions LLC
Hired Organization Address Knoxville, TN Full Time
Description Part-Time Nights and Weekends JOB SUMMARY: Membership consultants support company core values and company go...
In-Shape Solutions LLC
Hired Organization Address Manteca, CA Full Time
Description JOB SUMMARY: Our Kid Zone is more than just babysitting for your little ones while you work out – it is an e...
In-Shape Solutions LLC
Hired Organization Address Orangevale, CA Full Time
Description JOB SUMMARY: A pivotal role on the digital marketing team, the Marketing Operations Associate coordinates an...
In-Shape Solutions LLC
Hired Organization Address Vacaville, CA Full Time
Description SALARY DESCRIPTION: $18.50/Hr; teaching premiums and bonus potential JOB SUMMARY: The Instructor or Coach en...

Not the job you're looking for? Here are some other General Manager jobs in the Capitola, CA area that may be a better fit.

General Manager

In-Shape Health Clubs, Capitola, CA

General Manager

Fairfield Inn and Suites, Hollister, Santa Cruz, CA

AI Assistant is available now!

Feel free to start your new journey!