What are the responsibilities and job description for the Senior Analyst, Marketing Science position at in4mation insights?
Company Description
In4mation Insights is an internationally recognized firm in the marketing research and analytics field and is known for its industry-leading theoretical and practical leadership with advanced technology. The firm’s leaders have more than 30 years' experience in marketing analytics, consumer research, modeling, and technology to deliver answers related to Marketing ROI, Revenue Management (Pricing), New Product Development, Market Structure, and Consumer & Market Segmentation. The firm has a global footprint and works with several Fortune 200 companies, driving growth through advanced analytics.
Role Description
This is a full-time Senior Analyst role at in4mation insights located in Needham, MA, with work from home flexibility. The Senior Analyst will be responsible for analyzing marketing data, developing predictive models, and providing strategic recommendations to improve marketing investments and sales growth.
Qualifications
- 3 years experience doing quantitative data analysis; media analytics a plus
- Exposure to predictive models for marketing mix, pricing/promo or forecasting
- Proficiency in R and/or Python, as well as Excel
- Experience with data visualization tools such as Tableau or Power BI
- Data wrangling with SQL programming language
- Strong problem-solving and critical thinking abilities
- Excellent communication and presentation skills
- Ability to work independently and in a team environment
- Bachelor's or Master's degree in Data Science, Statistics, Economics, or related field
Applicants must be authorized to work in the U.S. without current or future sponsorship.