VP of Growth Marketing

Job Overview

As the VP of Growth Marketing & Operations at Inbound Studio, you will play a dual role: leading the growth marketing strategies for our clients while also driving our own company’s marketing and operational efforts. This position is at the heart of our mission, balancing client success with internal strategic growth.

This is a unique opportunity for a results-driven leader with a passion for growth marketing, a knack for operational excellence, and an entrepreneurial mindset to make a significant impact on both client outcomes and our company's trajectory.

Key Responsibilities

Client-Focused Growth Marketing

• Lead and oversee growth marketing strategies for our clients, ensuring measurable ROI and successful execution across various industries.
  
• Act as a strategic advisor to clients, identifying growth opportunities and crafting tailored marketing solutions.
  
• Manage client relationships, ensuring satisfaction and long-term retention.
  

Internal Growth Marketing

• Develop and execute marketing strategies to increase [Company Name]’s visibility, attract new clients, and drive lead generation.
  
• Own our marketing funnel, including website optimization, content strategy, email campaigns, and performance marketing efforts.
  
• Create thought leadership content, case studies, and success stories to highlight our expertise.
  

Operational Leadership

• Build and refine operational processes to scale client services efficiently and sustainably.
  
• Implement tools and workflows to streamline client project management and team collaboration.
  
• Monitor and optimize resource allocation across client projects to maximize efficiency and profitability.
  

Team Development

• Recruit, mentor, and lead a team of marketers and operational specialists to deliver exceptional results for both clients and the company.
  
• Foster a collaborative, innovative environment that prioritizes growth and continuous improvement.
  

Data-Driven Decision Making

• Analyze performance metrics across all campaigns (client and internal) to identify insights and guide strategic decisions.
  
• Leverage data to refine operations, improve processes, and optimize marketing strategies.
  
• Prepare regular performance reports for both clients and internal stakeholders, highlighting key successes and areas for improvement.

Requirements

Experience & Education

• Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
  
• 7 years of experience in growth marketing, digital marketing, or operations, with at least 3 years in a leadership role.
  
• Proven experience managing client relationships and delivering measurable growth results.
  
• Experience building and scaling processes in a startup or agency environment.
  

Skills & Competencies

• Deep expertise in growth marketing tactics across acquisition, engagement, retention, and monetization.
  
• Strong understanding of performance marketing tools and platforms (e.g., Google Ads, Facebook Ads, HubSpot).
  
• Operationally minded with experience in tools like Asana, Monday.com, or similar project management software.
  
• Analytical thinker with the ability to interpret complex data and develop actionable strategies.
  
• Exceptional communication and interpersonal skills for managing client relationships and leading a team.
  
• Entrepreneurial mindset with the ability to adapt to a fast-paced, dynamic environment.

Benefits

What We Offer

• Competitive salary and equity package.
  
• 401(k) retirement plan with company match plus profit sharing.
  
• Comprehensive health benefits, including medical, dental, and vision insurance.
  
• Generous paid time off (PTO) and company holidays.
  
• Opportunity to work with a diverse range of clients across industries.
  
• A collaborative and entrepreneurial work environment.
  
• Resources for professional growth and development.
  
• Flexible work arrangements and remote-friendly policies.