What are the responsibilities and job description for the Content Writer position at Incarnate Word Academy?
Description
Title: Content Writer
Supervisor: Director of Marketing & Communications
FLSA: Exempt
The Content Writer will oversee, edit, and develop multiple forms of content to enhance the school’s visibility and grow the school’s enrollment. Responsibilities include creating strategic content across the organization to align with the institution's objectives, highlighting the school’s programs and services, and increasing the school's external and internal awareness.
Schedule
8:00 a.m. to 5:00 p.m. Monday–Friday (occasional evenings or weekend work to cover school events, typically 3X per month).
Mission, Values, and Sense of Community
- Ensures that the mission and values of the Academy are upheld within the department
- Gives witness to integrity and respect while representing Incarnate Word Academy in the broader community
- Engages and becomes part of the Incarnate Word Academy community
- Serves all IWA families with compassion and respect
Essential Job Functions:
- Maintaining the school’s website content to ensure it is current and relevant, managing social media, and supporting school departments with writing and editing services
- Researching and creating content for the school’s website, Weekly Word communication, and bi-annual print magazine
- Creating copy and photography for at least 4-6 social media posts per week and monitoring the response/analytics
- Writing, editing, and posting the Weekly Word Communication
- Creating and re-purposing content for video production or social media
- Assisting in devising marketing strategies for brand awareness and enrollment efforts
Qualifications:
- A bachelor’s degree in communications or a related field is required
- Three to five years of experience preferred
- Demonstrated interest and proficiency in photography, social media, Adobe Creative Suite, along with knowledge of web interfaces
- Ability to meet deadlines while maintaining accuracy
- Excellent written and verbal communication skills
- Keen attention to detail
- Strong interviewing, relationship-building, and storytelling skills
- Ability to work both independently and collaboratively
Upload a portfolio of your latest writing samples, social media posts, and photography. Applications lacking this will not be considered.
The above statements are intended to describe the general nature of work performed by individuals in this job classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and qualifications required of individuals in this job classification. All job classifications may have miscellaneous job duties assigned on an as needed basis. Management, at the appropriate level, retains the right to assign and change the duties of any position at any time.