What are the responsibilities and job description for the Manager, Demand Generation position at Incident IQ?
Job Description
Job Description
Company Overview
Atlanta-based, Incident IQ is a SaaS service management platform built exclusively for K-12 schools that is transforming K-12 workflows including IT asset management, help desk ticketing, facilities maintenance solutions, Human Resources service delivery, and more. Our mission is to revolutionize how school districts manage operational support activities to better serve students and drive instructional efficiencies. Incident IQ is a dynamic, fast-growing company focusing on providing innovative cloud-based software. The Incident IQ platform has been rapidly adopted by K-12 school districts. Today, millions of students and teachers in districts across the U.S. rely on the IncidentIQ platform to manage and deliver mission-critical services.
Since the company's founding, Incident IQ has built a culture focused on customer success and product leadership; we are passionate about helping school districts achieve operational efficiency. Incident IQ's environment is inclusive and transparent, and our team members are respected and valued contributors who consistently exhibit openness, integrity, collaboration, enthusiasm, and effort.
We are seeking a resourceful, data-driven, and strategic Marketing Demand Generation Campaign Team Leader to oversee the planning, execution, and optimization of demand generation campaigns. This role is responsible for managing a team of four campaign managers, developing campaign strategies, and driving measurable results. The ideal candidate is highly process-oriented and skilled in leveraging MarTech tools, digital advertising, and Account-Based Marketing (ABM) to achieve marketing goals.
Key Responsibilities :
In this role, you must strike the right balance between strategy and execution, with a relentless drive to constantly test and improve.
Demand Generation & Campaign Strategy :
- Develop, maintain, and execute demand generation plans and programs aligned with business goals (leads, MQLs, revenue). You will help take new demand generation initiatives and figure out how to make them a reality.
- Develop a deep understanding of customers, products, and the buyer's journey.
- Manage PPC and paid social campaigns in partnership with an external agency.
- Work with product marketing to tie Incident IQ personas to specific customer needs and preferences to deploy in relevant lifecycle marketing campaigns.
- Collaborate with sales and marketing to build programs that support sales enablement.
- Leverage marketing automation and lead management to streamline, automate, and measure all marketing tasks and workflows.
- Interpret campaign performance metrics to best optimize your campaigns.
Team Leadership & Management :
Strategic Planning & Performance Tracking :
Reporting to Leadership :
Required Skills and Qualifications :
Key Attributes :
What makes Incident IQ different :
Incident IQ offers a competitive salary based on experience with a benefits package for full-time employees that includes medical, dental, vision, life insurance, 401k match, and paid-time off (PTO).
Incident IQ is an Equal Opportunity Employer
