Director of Growth

Our Company

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For over 50 years, AmeriLife has been a leader in the development, marketing and distribution of annuity, life and health insurance solutions for those planning for and living in retirement.

Associates get satisfaction from knowing they provide agents, marketers and carrier partners the support needed to succeed in a rapidly evolving industry.

Job Summary

About the Role
Secure Benefits, LLC is looking for an experienced, innovative Director of Growth to take ownership of our growth strategy and execution. In this role, you’ll be responsible for driving customer acquisition, retention, and revenue growth. As a key leader on the team, you’ll collaborate with marketing, sales, and product to implement growth strategies across the entire customer lifecycle. You will use data and experimentation to unlock new growth opportunities and optimize the customer journey.
The ideal candidate is analytical, hands-on, and has a proven track record of scaling growth in a fast-paced environment.

Job Description

Director of Growth Responsibilities

• Develop and own the company’s growth strategy, ensuring alignment with overall business goals
• Optimize and manage the entire growth funnel from acquisition to retention, identifying and improving key growth levers
• Collaborate with marketing to drive customer acquisition through a variety of channels, including paid, organic, and referral strategies
• Lead cross-functional teams to identify product improvements that drive customer engagement and retention
• Run data-driven experiments to identify new growth opportunities and scale successful strategies
• Analyze data to optimize customer segmentation, targeting, and messaging for improved acquisition and conversion rates
• Partner with product and engineering teams to enhance the user experience, optimize conversion rates, and increase customer lifetime value
• Collaborate closely with the sales team to align growth strategies with revenue targets, focusing on lead generation and conversion optimization
• Build and lead a high-performing growth team, providing mentorship, guidance, and strategic direction
• Track, report, and analyze performance metrics to inform ongoing growth initiatives and adapt strategies as needed
• Other responsibilities as assigned

Director of Growth Qualifications

• 5 years of experience in a growth-focused role, preferably in a leadership capacity
• Proven track record of driving measurable growth in a distribution environment
• Strong analytical skills and experience with data-driven decision making
• Experience in developing and scaling customer acquisition strategies across various channels (paid, organic, referral, etc.)
• Deep understanding of the entire customer journey and how to optimize each stage for growth
• Excellent communication and leadership skills with a collaborative mindset
• Experience managing cross-functional teams and working with stakeholders across departments
• Strong ability to work in a fast-paced environment and manage multiple priorities
• Familiarity with growth tools and platforms, such as analytics dashboards, CRM, and marketing automation
• Ability to travel regionally between Nashville, TN and Huntsville, AL during the day approximately 1-2 days per week.