Demo

Marketing Project Manager

Independent Bank Opportunities
Grand Rapids, MI Full Time
POSTED ON 3/8/2025
AVAILABLE BEFORE 5/7/2025

 

 Be Proud. Be You. Be Independent!  

Are you an experienced Project Manager within the Marketing space looking to advance in your career? If so, we need you!

At Independent Bank we promote a culture that encourages professional growth and embraces the collective sum of your individual differences, life experiences, knowledge, innovation, self-expression, unique capabilities and talent. We value diversity of thought, ideas, and background. Our inclusive and collaborative culture helps us find the best solutions to meet the needs of our clients and company. 

About the Job:

As a Project Manager in our Marketing Department, you will be at the helm of planning, executing, and delivering marketing projects that align with our business goals. You will play a pivotal role in coordinating cross-functional teams, managing timelines and budgets, and ensuring high quality deliverables that enhance brand visibility and drive engagement.

Why You Should Apply:

  • Competitive compensation package.
  • Flexible, paid time off.
  • A knowledgeable, goal-driven, and exciting team of colleagues.
  • Exposure to different areas of banking and the ability to work with leaders within the industry.
  • Community-focused events and volunteer opportunities.

What You Will Do: 

  • Lead the planning and implementation of marketing projects from conception to completion (e.g., acquisition campaigns, brand, digital advertising campaigns).
  • Develop detailed project plans, outlining scope, objectives, timelines, and resource allocation using methodologies such as Agile or other project management frameworks.
  • Collaborate with creative, digital, analytics and lines of business teams to execute marketing strategies effectively.
  • Monitor project progress, adjusting as necessary to stay on track and within budget.
  • Communicate project status to stakeholders and manage expectations.
  • Identify risks and develop mitigation strategies to address potential challenges.
  • Ensure compliance with brand guidelines and marketing best practices.
  • Conduct post-project evaluations to assess effectiveness and gather insights for future projects.
  • Develop and implement best practices, frameworks, and tools to improve project efficiency and consistency.
  • Act as the primary point of contact for internal teams, vendors, and stakeholders, ensuring clear communication and collaboration.
  • Manage overall budget, expenses and processing of marketing.
  • Other job duties as assigned.

Knowledge, Skills, and Abilities:

  • High School diploma or equivalent required.
  • Bachelor's degree in Marketing, Business Administration, or a related field preferred.
  • 3 years of experience in project management, preferably within a marketing environment.
  • Project Management Professional (PMP) certification or equivalent is preferred but not mandatory.
  • Strong understanding of marketing principles and strategies, particularly within the financial services industry.
  • Proficiency in project management software and tools (e.g., Asana, Monday.com).
  • Excellent organizational skills and attention to detail.
  • Understanding of budget management principles.
  • Strong communication and interpersonal skills to collaborate effectively with diverse teams.
  • Ability to manage multiple projects simultaneously and prioritize tasks effectively.
  • Problem-solving skills with a proactive approach to challenges.
  • Familiarity with digital marketing channels and analytics tools is a plus.

                                                                                                                              Be Proud. Be YOU. Be Independent!

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