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CRM Business Analyst (Business Analyst), University Enrollment Services

Indiana University Bloomington
Indianapolis, IN Full Time
POSTED ON 3/8/2025
AVAILABLE BEFORE 6/8/2025

Job Summary

Department-Specific Responsibilities

  • Supports 9 Indiana University (IU) campuses and IU Online with their Customer Relationship Management (CRM) needs.
  • Utilizes the CRM to create reports, dashboards, forms, and campaigns to support partner communication plans, events, data needs, and overall recruitment goals.
  • Utilizes Marketing Cloud to implement communication (emails, SMS, and letters) plans through the creation of automations and journeys.
  • Frequently merges duplicate records in the CRM and resend individual emails as needed.
  • Formats and uploads list loads to the CRM on a weekly or as-needed basis.
  • Frequently troubleshoots and problem solves complex processes related to the CRM.
  • Collaborates with other departments at IU to develop and implement complex processes utilizing the CRM (e.g., Intent to Enroll process, Cancellation form process, Bloomington / IU Indianapolis Denial processes, RRM journeys, etc.).

General Responsibilities

  • Conducts experienced assessments to understand client business needs and strategic direction and identifies technology solutions to achieve goals; consults with IT staff and business users to identify, analyze, refine and document business requirements and processes and develop associated solutions.
  • Facilitates and leads interviews, focus groups, and workshops to establish current and future business requirements; coordinates the communication between stakeholders and service owners in order to effectively implement solutions.
  • Performs experienced business analyses, including construction of data models, business use cases, process flows and technical specifications for transition to IT solutions; establishes system requirements through functional and technical assessments of existing software.
  • Provides stakeholders with necessary analysis documentation for buy-in, leadership decision, and implementation; conducts walk-throughs of recommended system functionality and prototypes with business users in small group or large group settings.
  • Ensures uniform documentation presentation and content structure including, but not limited to, online documentation.
  • Develops test plans and conducts system / integration testing; can test changes, enhancements, and new programs or functions to ensure they meet business needs.
  • Qualifications

    Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.

    EDUCATION

    Required

  • Bachelor's degree (preferably in analytic or computer science related field)
  • WORK EXPERIENCE

    Required

  • 2 years of business analysis experience working on complex problems and producing concrete, actionable solutions
  • SKILLS

    Required

  • Proficient communication skills
  • Maintains a high degree of professionalism
  • Demonstrates time management and priority setting skills
  • Demonstrates a high commitment to quality
  • Possesses flexibility to work in a fast paced, dynamic environment
  • Seeks to acquire knowledge in area of specialty
  • Highly thorough and dependable
  • Demonstrates a high level of accuracy, even under pressure
  • Demonstrates analytical skills
  • Service-oriented and skilled in providing positive, friendly customer service
  • Working Conditions / Demands

    This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.

    Benefits Overview

    For full-time staff employees, Indiana University offers a wide array of benefits including :

  • Comprehensive medical and dental insurance
  • Health savings account with generous IU contributions
  • Healthcare and dependent care flexible spending accounts
  • Basic group life insurance paid by IU
  • Voluntary supplemental life, long-term disability, critical illness, and supplemental accidental death & dismemberment insurance
  • Base retirement plan with generous IU contributions, subject to vesting
  • Voluntary supplemental retirement plan options
  • Tuition subsidy for employees and family members taking IU courses
  • 10 paid holidays plus a paid winter break each year
  • Generous paid time off plans
  • Paid leave for new parents and IU-sponsored volunteer events
  • Employee assistance program (EAP)
  • Learn more about our benefits by reviewing the IU Benefit Programs Brochure.

    Job Classification

    Career Level : Career

    FLSA : Exempt

    Job Function : General Administration

    Job Family : Business Analysis

    Click here to learn more about Indiana University's Job Framework.

    Posting Disclaimer

    This posting is scheduled to close at 11 : 59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.

    If you wish to include a cover letter, you may include it with your resume when uploading attachments.

    Equal Employment Opportunity

    Indiana University is an equal opportunity employer and provider of ADA services and prohibits discrimination in hiring.See Indiana University Notice of Non-Discrimination here which includes contact information.

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