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Executive Director of Strategic Communications and Marketing (Communications Leader), Finance Administration and Budget

Indiana University Bloomington
Bloomington, IN Full Time
POSTED ON 3/19/2025
AVAILABLE BEFORE 4/15/2025

Job Summary

Department-Specific Responsibilities

  • Provides strategic vision and operational supervision to the Auxiliaries Marketing and Communications team. Supervision includes creative direction, asset development, operational research, message refinement, and quality control.
  • Creates the strategy and vision to meet FAB and campus auxiliary needs; provides direction for development of creative assets and resources to achieve customer goals from informational needs to marketing and, in some cases, sales; and employs multi-modal and innovative communication and marketing strategies and campaigns tailored to the interests and needs of the diverse audiences served by FAB and the auxiliaries.
  • Supports FAB leadership and auxiliary directors with resources (graphics, photography, editorial support, social media presence, web presence, etc.) that help them communicate with their audiences; promote awareness of auxiliary services; and share the successes and stories of the auxiliary units and staff.
  • Supports auxiliary directors with creative resources in applying for external funding.
  • Works with internal teams at FAB to design effective informational and training resources that support the work of financial teams across campus.
  • Works with resource owners and campus partners to promote collaborative, sustainable, and strategic use of campus funding to address the marketing and communication goals of campus and FAB.
  • Fosters data-driven, results-oriented approaches to creative campaign development and implementation.
  • Fosters a service-oriented, accountable team environment comprised of a creative team that includes staff members and student interns with expertise in graphic design, photography, videography, editorial support, social media, web development, and operational research.
  • Motivates the team to perform efficiently and at the highest level. Holds team members accountable for innovative, on-time, on- or under-budget deliverables that meet or exceed client expectations.
  • Facilitates and encourages professional development for all staff positions and ensure cross-training of skills so that redundancy in key skills and staffing exists.
  • Models and encourages mentorship within the team to grow talent, including for junior staff members and for student interns.
  • Reviews and helps create workflow processes and procedures to ensure the efficient operation of a team that supports multiple simultaneous projects in various stages of development and a large number of units with diverse needs.

General Responsibilities

  • Directs overall operations and strategy for the marketing and communications function by providing oversight and direction within a large multi-faceted department or multiple departments.
  • Hires, trains, evaluates, coaches, assigns work, sets goals and objectives, determines staffing needs, sets strategic priorities, and directs the work of people leaders within communications.
  • Manages relationships with various internal and external stakeholders; determines communications needs, projects, and programs to align with objectives and goals and coaches people leaders on processes such as the development of communications timelines related to such initiatives.
  • Directs and manages the budget for communications initiatives, including expenditures, revenue projections, program costs, and cost containment.
  • Responds to escalated and highly complex inquiries and requests and explains policies, procedures, and context of communications.
  • Monitors industry trends and best practices and implements strategic process and policy changes to optimize operations and progress toward objectives.
  • Presents communications outcomes to university leadership.
  • Qualifications

    Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.

    EDUCATION

    Required

  • Bachelor's degree in communications, journalism, English, public relations, or related field
  • Preferred

  • Master's degree
  • WORK EXPERIENCE

    Required

  • 5 years in relevant field
  • 3 years of management experience in relevant field
  • Preferred

  • Experience in higher education communications and marketing.
  • Experience in industry sectors related to key areas of campus auxiliaries (e.g., hospitality, transportation, etc.)
  • SKILLS

    Required

  • Proficient communication skills
  • Maintains a high degree of professionalism
  • Demonstrates time management and priority setting skills
  • Demonstrates a high commitment to quality
  • Excellent organizational skills
  • Excellent collaboration and team building skills
  • Effectively coaches and delivers constructive feedback
  • Instills commitment to organizational goals
  • Demonstrates excellent judgment and decision making skills
  • Effective conflict management skills
  • Builds and manages effective teams
  • Effective leadership skills
  • Ability to represent the company with external constituents
  • Ability to drive multiple projects to successful completion
  • Preferred

  • A deep understanding of communications strategy and storytelling through multiple modalities
  • The ability to supervise, guide and motivate many team members, including staff and interns
  • Comprehensive and clear understanding of the complexities of communication (internal and external) effective strategies within a large, complex higher education community
  • Working Conditions / Demands

    This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.

    Work Location

    Bloomington, Indiana

    This is an in-person position

    Benefits Overview

    For full-time staff employees, Indiana University offers a wide array of benefits including :

  • Comprehensive medical and dental insurance
  • Health savings account with generous IU contributions
  • Healthcare and dependent care flexible spending accounts
  • Basic group life insurance paid by IU
  • Voluntary supplemental life, long-term disability, critical illness, and supplemental accidental death & dismemberment insurance
  • Base retirement plan with generous IU contributions, subject to vesting
  • Voluntary supplemental retirement plan options
  • Tuition subsidy for employees and family members taking IU courses
  • 10 paid holidays plus a paid winter break each year
  • Generous paid time off plans
  • Paid leave for new parents and IU-sponsored volunteer events
  • Employee assistance program (EAP)
  • Learn more about our benefits by reviewing the IU Benefit Programs Brochure.

    Job Classification

    Career Level : Strategic

    FLSA : Exempt

    Job Function : Marketing & Communications

    Job Family : Communications Generalist

    Click here to learn more about Indiana University's Job Framework.

    Posting Disclaimer

    This posting is scheduled to close at 11 : 59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.

    If you wish to include a cover letter, you may include it with your resume when uploading attachments.

    Equal Employment Opportunity

    Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University’s Notice of Non-Discrimination here which includes contact information.

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