What are the responsibilities and job description for the Executive Director of Web and Digital Strategy (Digital Marketing Leader) position at Indiana University Bloomington?
Job Summary
Department Specific Responsibilities
- Provides leadership and mentorship for the web strategy and CRM teams.
- Serves as a member of the Marketing senior leadership team and as a member of the Vice President of University of Communications and Marketing cabinet.
- Plays a pivotal role in steering our web and digital vision serving as a leader of the university's Digital Strategy Initiative (DSI).
- Oversees the planning, design, execution, and maintenance of iu.edu and other centrally managed sites, in collaboration with UITS, as well as key website projects deemed institutional priorities.
- Implements strategies to continuously optimize website performance, user experience, and CTA conversation rates.
- Collaborates with senior leadership to develop plans, incorporate inputs, and integrate digital initiatives into the broader business strategy of the university.
- Works collaboratively in cross-functional teams to develop and execute scalable enterprise web and digital solutions
General Responsibilities
Qualifications
Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.
EDUCATION
Required
WORK EXPERIENCE
Required
Preferred
SKILLS
Required
Preferred
Working Conditions / Demands
This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.
Additional Information
Cover letter strongly recommended.
Work Location
Bloomington, Indiana or Indianapolis, Indiana
This position is eligible to work a hybrid schedule (mix between remote and in-person work), subject to change in the future based on university policy and business needs.
Advertised Salary
175,000 - $185,000 per year based on education and experience.
Benefits Overview
For full-time staff employees, Indiana University offers a wide array of benefits including :
Learn more about our benefits by reviewing the IU Benefit Programs Brochure.
Job Classification
Career Level : Strategic
FLSA : Exempt
Job Function : Marketing & Communications
Job Family : Digital Marketing
Click here to learn more about Indiana University's Job Framework.
Posting Disclaimer
This posting is scheduled to close at 11 : 59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
If you wish to include a cover letter, you may include it with your resume when uploading attachments.
Equal Employment Opportunity
Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University’s Notice of Non-Discrimination here which includes contact information.
Salary : $175,000 - $185,000
