Marketing Manager (Marketing Generalist)

Job Summary

The Marketing Manager position performs a vital role on the Enrollment Marketing Strategy team at the Kelley School of Business. In partnership with the Marketing Strategists, this role helps develop, plan, and execute marketing strategies that drive enrollment growth for the Kelley Executive Education Program (KEEP) at IU Kelley Bloomington, working throughout the funnel from lead generation to converting applications, increasing yield, and reducing melt. This role reports to one of 2 Marketing Strategists for KEEP.

Department-Specific Responsibilities

• Collaborates closely with the broader Enrollment Marketing Strategy team, especially among peers who lead marketing strategy for all specialized master's programs and certificates in Kelley's portfolio.
• Specifically supports the Marketing Strategists for KEEP and key program stakeholders as they develop full funnel enrollment marketing strategies.
• Collaborates with the larger Kelley marketing and communications team to activate strategies through owned, earned, and paid tactics; also ensures the team has everything they need to ensure all deliverables are met.
• Supports the planning, development, and execution of full funnel, enrollment marketing strategies for Kelley's Executive Education Program (KEEP) for IU Kelley Bloomington.
• Supports the development of multi-channel, integrated marketing and communications plans, in collaboration with the Marketing Strategists and functional leaders, that align with the established marketing strategy. Plans include owned, earned and paid media.
• Leads the execution of identified campaigns and related deliverables, working collaboratively with the Kelley marketing and communications team and agency partners to fulfill all deliverables.
• Oversees multiple marketing campaigns at one time, working collaboratively with Kelley marketing and communications peers and freelance / agency partners to execute and fulfill plan deliverables.
• Helps evaluate overall campaign performance, communicate insights with all key stakeholders and across relevant marketing and communications teams, and identify opportunities to optimize plans and / or evolve the marketing strategy to reach established goals and key performance indicators (KPIs).
• Develops strong, collaborative partnerships and communicates effectively with key stakeholders, including program leaders, marketing and communications peers, and other functional leaders and their teams.
• Responds to inquiries and requests from key stakeholders, program leaders, marketing and communications teams, and agency partners to ensure deliverables are fulfilled.
• Continues to grow knowledge and understanding of marketing both in business and in higher education, including increasing marketing effectiveness and advancing marketing technology.
• Develops expertise on the executive education, online specialized masters and certificates market, seeking information and conducting research that will continually advance marketing strategies and inform the Enrollment Marketing Strategy team, program leaders, and the Kelley School of Business overall.
• Works cross-functionally within a matrixed organization that includes functions specializing in content, creative, digital and web, paid media, and PR and communications.
• Participates in team-based marketing planning to align strategies and deadlines across various concurrent projects and initiatives.
• Develops and executes basic and increasingly more complex strategic marketing plans for a department or functional area within a department to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content creation.
• Responds to inquiries and requests from stakeholders and explains information regarding policies, procedures, and programs.
• Manages relationships with various internal and external stakeholders, including vendors, and acts as a collaborative resource in curating marketing plans to relevant initiatives, groups, events, and programs.
• Regularly researches relevant subject matter to increase knowledge in area(s) of specialty, including information on various marketing channels (print, online, electronic, email, social media, and direct mail).
• Participates in team-based marketing planning to align strategies and deadlines across various concurrent projects and initiatives.
• Collaborates with users of various software programs and creative platforms to create and deliver content and marketing materials in multiple formats to a variety of audiences.
• Provides guidance to lower-level Marketing Generalists.

General Responsibilities

Qualifications

Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.

EDUCATION

Required

WORK EXPERIENCE

Required

Preferred

SKILLS

Required

Preferred

Working Conditions / Demands

This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.

Benefits Overview

For full-time staff employees, Indiana University offers a wide array of benefits including :

Learn more about our benefits by reviewing the IU Benefit Programs Brochure.

Job Classification

Career Level : Career

FLSA : Exempt

Job Function : Marketing & Communications

Job Family : Marketing

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Posting Disclaimer

This posting is scheduled to close at 11 : 59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.

If you wish to include a cover letter, you may include it with your resume when uploading attachments.

Equal Employment Opportunity

Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University’s Notice of Non-Discrimination here which includes contact information.