What are the responsibilities and job description for the Market Development Manager- Americas and Europe position at Indicor Inc?
The Market Development Manager will lead a key element of Alpha’s long-term growth strategy by building and executing plans to penetrate adjacent market segments. This high-visibility role will introduce Alpha’s brand to the target segments while helping the business to better define our value proposition to key customers. The ideal candidate will be a technically savvy self-starter and enjoy not only the upstream strategic marketing work, but also but also hands-on new business development.
Detailed Primary Responsibilities :
- Present at conferences, webinars and trade seminars to create awareness of the Alpha brand and raise awareness about the problems our products solve.
- Build segmented target account and contact lists and convert them to marketing qualified leads for the Alpha global sales team.
- Collaborate with the marketing team to create inbound and outbound campaign plans and content to generate and nurture leads.
- Guide the marketing team with brand messaging and audience targeting intelligence based on market insights and trends.
- Leverage primary and secondary research to develop strategic marketing plans for new markets including goals and implementation plans.
- Deliver innovation briefs to guide the product management team in product roadmap development based on market insights.
- Identify business or product line acquisitions to accelerate market penetration.
Education & Experience :
Other :
Compensation :
Disclaimer : The above information in this description has been designed to show the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. EOE / AA / M / F / Vet / Disability
Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
