What are the responsibilities and job description for the Senior Social Content Strategist- Contract position at Indie Consulting?
About the role:
We are seeking a dynamic and experienced Senior Social Content Strategist to lead the development and execution of high-volume, social-first digital content for brand campaigns. This role focuses on platforms such as TikTok, Meta (Facebook and Instagram), Snapchat, and Pinterest. The ideal candidate will possess deep knowledge of both organic and paid social media strategies, with a strong emphasis on best practices for paid media.
Key Responsibilities:
- Develop and deliver a high volume of social-first digital content tailored for platforms including TikTok, Meta (FB and IG), Snapchat, and Pinterest.
- Demonstrate deep knowledge of each social platform's organic and paid media strategies, emphasizing best practices for paid media.
- Support the team with best practices regarding spec sizes for each platform and preferred content formats, providing rationale for prioritizing certain content types.
- Support the team and agency partners with prep for content shoots, ensuring shot lists, props, and concepts are fit for social first and aligned with brand strategy.
- Lead full-funnel content creation, focusing on conversion and precision, including experience in creating content for A/B testing.
- Create deliverables to support thorough creative briefing based on campaign needs, such as messaging hierarchies, trend reports, social listening insights, and competitor analysis.
- Maintain quality standards across a high volume of material; collaborate with creative teams and cross-functional partners to ensure a cohesive brand voice across consumer channels.
- Assist the brand team in preparing for shoot days, providing clear direction for pre-production, on-set, and post-production needs.
- Collaborate with PR and Influencer teams to enhance editorial partnerships, content development, and conduct risk assessments for brand safety.
- Analyze and review engagement and key KPIs across content in real-time with cross-functional partners.
- Exceed KPIs such as conversion rates, engagement, site traffic, SEO rankings, page views, and brand awareness.
- Develop a creative optimization plan specific to social media platforms.
- Develop, coordinate, and execute a comprehensive always-on content calendar across social platforms.
- Manage agency relationships and cross-functional teams; develop and scope team projects aligned with critical business goals.
- Perform other duties as assigned or directed.
Qualifications:
- Proven experience in social media content strategy and execution across major platforms.
- Proven experience facilitating social media content shoots.
- Strong understanding of both organic and paid social media strategies.
- Excellent project management and organizational skills.
- Ability to analyze data and translate insights into actionable strategies.
- Strong communication and collaboration skills.
- Ability to thrive in a fast-paced, dynamic environment.
Why Join Us:
At Indie Consulting, we value innovation, collaboration, and the drive to create impactful content. You'll be part of a team that is passionate about delivering exceptional results and pushing the boundaries of social media marketing.
How to Apply:
1) Please submit your application
2) Please send a portfolio showcasing your social media content strategy work to hi@indie-consulting.com
We look forward to seeing how you can contribute to our team's success.
