What are the responsibilities and job description for the Graphic Designer and Marketing Strategist position at Industrial Profile Systems?
About the Role
Develop and implement email campaigns: create, schedule, and audit email campaigns while tracking performance and optimizing strategies
Collaborate with subject matter experts to develop and maintain catalogs, brochures, presentations, advertising materials, infographics and other marketing support materials
Manage website and e-commerce updates (WordPress, Shopify)
Digital content creation, to include video, using Adobe Creative Suite (InDesign, Illustrator, Photoshop, Premiere)
Support in the development of presentations and other internal/external communication materials
Manage and maintain brand consistency across all design projects
Implement and maintain an organized digital filing system for easy access to marketing assets
Create marketing timelines for development projects and communicate progress to the team
Create, manage, and schedule social media content to promote company news, product offering, and events
Utilize analytics tools to evaluate campaign performance and recommend improvements
Stay up to date with design trends and digital marketing innovations
Keep a pulse on the job market with advanced job matching technology.
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