What are the responsibilities and job description for the Graphics Design Marketer position at Industrial Profile Systems?
Job Description:
The Marketing and Graphic Design Specialist is a full-time position that requires developing and executing marketing initiatives, as well as creating high-quality graphic designs for various platforms.
Key Responsibilities:
- Develop and implement email campaigns, create, schedule, and audit email campaigns while tracking performance and optimizing strategies
- Collaborate with subject matter experts to develop and maintain catalogs, brochures, presentations, advertising materials, infographics, and other marketing support materials
- Manage website and e-commerce updates (WordPress, Shopify)
- Digital content creation, including video, using Adobe Creative Suite (InDesign, Illustrator, Photoshop, Premiere)
- Support in the development of presentations and other internal/external communication materials
- Manage and maintain brand consistency across all design projects
- Implement and maintain an organized digital filing system for easy access to marketing assets
- Create marketing timelines for development projects and communicate progress to the team
- Create, manage, and schedule social media content to promote company news, product offerings, and events
- Utilize analytics tools to evaluate campaign performance and recommend improvements
- Stay up to date with design trends and digital marketing innovations
- Attend meetings and provide input on opportunities for marketing improvements and workflows
- Handle special requests and projects as needed
Requirements:
- Bachelor's degree in Marketing, Graphic Design, or related field (or equivalent experience)
- 3-5 years of proven experience in marketing and graphic design, with a strong portfolio to demonstrate design capabilities
- Proficiency with Adobe Creative Suite (InDesign, Illustrator, Photoshop, Premiere), social media management, email marketing, and other digital marketing tools
- Experience/familiarity with website management
- Strong organizational skills with the ability to handle multiple projects, timelines, and due dates simultaneously
- Knowledge of video editing tools and Photoshop
