What are the responsibilities and job description for the Marketing and Graphic Design Specialist position at Industrial Profile Systems?

Marketing and Graphic Design Specialist (Full-Time)

Industrial Profile Systems Akron, Ohio

Salaried / Exempt

Job Description :

The Marketing and Graphic Design Specialist will be responsible for developing and executing marketing initiatives, while also creating high-quality graphic designs for various platforms. This individual will work closely with the sales and marketing team to ensure that all design materials align with brand guidelines and contribute to the overall sales and marketing strategy. The ideal candidate will have 3-5 years of experience in both marketing and graphic design, with strong skills in visual communication, creativity, and digital marketing. This role will report to the Vice President.

Benefits

Full-time position
Medical, dental, vision, and life insurance on the 31st day of employment
401K eligibility begins after the 60th day of employment
Pay is bi-weekly
Generous PTO policy

Pay Range : $50,000 - $65,000

Job Responsibilities :

Develop and implement email campaigns : create, schedule, and audit email campaigns while tracking performance and optimizing strategies

Collaborate with subject matter experts to develop and maintain catalogs, brochures, presentations, advertising materials, infographics and other marketing support materials

Manage website and e-commerce updates (WordPress, Shopify)

Digital content creation, to include video, using Adobe Creative Suite (InDesign, Illustrator, Photoshop, Premiere)

Support in the development of presentations and other internal / external communication materials

Manage and maintain brand consistency across all design projects

Implement and maintain an organized digital filing system for easy access to marketing assets

Create marketing timelines for development projects and communicate progress to the team

Create, manage, and schedule social media content to promote company news, product offering, and events

Utilize analytics tools to evaluate campaign performance and recommend improvements

Stay up to date with design trends and digital marketing innovations

Attend meetings and provide input on opportunities for marketing improvements and workflows

Handle special requests and projects as needed

Perform other miscellaneous job duties and related functions as directed

Requirements :

Bachelors degree in Marketing, Graphic Design, or related field (or equivalent experience)

3-5 years of proven experience in marketing and graphic design, with a strong portfolio to demonstrate design capabilities

Proficiency with Adobe Creative Suite (InDesign, Illustrator, Photoshop, Premiere), social media management, email marketing and other digital marketing tools

Experience / familiarity with website management

Strong organizational skills with the ability to handle multiple projects, timelines and due dates simultaneously

Excellent communication and collaboration skills

Detail-oriented with a proactive approach to problem-solving

Knowledge of video editing tools and photoshop

Company Description

Industrial Profile Systems is the premium provider of engineering and design services utilizing our structural aluminum and modular components to create mechanical hardware solutions across a wide range of industries. Founded in 1996 and occupying 50,000 sq. ft. in Akron, Ohio, we design, machine, and assemble custom machine base, table, and enclosure solutions. This vertical integration allows for quick turnaround times and the ability to produce custom solutions. Quality craftsmanship and innovative designs with a focus on customer service will allow for continued growth and market share. Visit our website at www.industrialprofile.com.

Industrial Profile Systems (Akron, OH) is a division of WEISS North America, Inc. (Willoughby, OH).

Compensation details : 50000-65000 Yearly Salary

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Salary : $50,000 - $65,000

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