What are the responsibilities and job description for the Marketing Coordinator position at Industrial Rivet & Fastener Co.?
About Us
Industrial Rivet & Fastener Co. is a leading provider of fastening solutions, committed to innovation, quality, and customer service. As a family-owned business with a strong legacy, we value teamwork, creativity, and initiative.
We’re looking for a Marketing Coordinator to take ownership of our marketing efforts, balancing multiple projects while working independently to execute creative and strategic initiatives. This role is a single-person marketing department, so we need someone who is proactive, highly organized, and eager to make an impact.
Key Responsibilities
Marketing Execution & Strategy
Manage and execute marketing initiatives to support company growth.
Develop and update catalogs, promotional materials, and marketing collateral.
Craft engaging content for marketing materials, website updates, social media, and email campaigns
Maintain and enhance the company website (experience with WordPress is a plus).
Conduct competitive research to refine messaging, terminology, and product positioning.
Coordinate with external vendors for design, photography, and production needs.
Select and manage branded merchandise and promotional items for trade shows, employee recognition, and customer giveaways.
Sales Support & Internal Collaboration
Develop artwork and creative assets to support sales staff, including presentation materials.
Organize and execute sales awards and recognition initiatives.
Collaborate with product and tool management teams to stay informed about updates that affect marketing efforts.
Trade Shows & Events
Lead planning and execution for industry trade shows and events.
Ensure trade show materials are prepared, including booth displays, signage, and product samples.
Manage packing lists, logistics, and pre-show meetings to ensure a seamless experience.
Travel to some trade shows to ensure smooth setups, represent the company, and receive feedback from employees, customers, and sales representatives.
Digital & Email Marketing
Develop and schedule email marketing campaigns.
Create and manage social media content to enhance brand visibility.
Track and analyze marketing performance to improve engagement and ROI.
Design marketing materials using Canva or other design platforms.
What We’re Looking For
Experience: 3-5 years in a marketing role (B2B, manufacturing, or industrial experience preferred).
Education: Bachelor's degree in marketing, communications, or a related field preferred.
Marketing Execution & Strategy
Manage and execute marketing initiatives to support company growth.
Develop and update catalogs, promotional materials, and marketing collateral.
Craft engaging content for marketing materials, website updates, social media, and email campaigns
Maintain and enhance the company website (experience with WordPress is a plus).
Conduct competitive research to refine messaging, terminology, and product positioning.
Coordinate with external vendors for design, photography, and production needs.
Select and manage branded merchandise and promotional items for trade shows, employee recognition, and customer giveaways.
Sales Support & Internal Collaboration
Develop artwork and creative assets to support sales staff, including presentation materials.
Organize and execute sales awards and recognition initiatives.
Collaborate with product and tool management teams to stay informed about updates that affect marketing efforts.
Trade Shows & Events
Lead planning and execution for industry trade shows and events.
Ensure trade show materials are prepared, including booth displays, signage, and product samples.
Manage packing lists, logistics, and pre-show meetings to ensure a seamless experience.
Travel to some trade shows to ensure smooth setups, represent the company, and receive feedback from employees, customers, and sales representatives.
Digital & Email Marketing
Develop and schedule email marketing campaigns.
Create and manage social media content to enhance brand visibility.
Track and analyze marketing performance to improve engagement and ROI.
Design marketing materials using Canva or other design platforms.
What We’re Looking For
Experience: 3-5 years in a marketing role (B2B, manufacturing, or industrial experience preferred).
Education: Bachelor's degree in marketing, communications, or a related field preferred.
