B2B & Industrial Content Marketing Manager

INDUSTRIAL STRENGTH MARKETINGB2B Content Marketing Manager

About INDUSTRIAL

INDUSTRIAL is a two-time Best Places to Work, four-time Inc. 5000 fastest-growing company, and an award-winning B2B marketing agency dedicated to transforming how industrial and manufacturing brands connect with their audiences. We deliver integrated, high-impact marketing solutions that drive measurable results through our two core business units—Industrial Strength Marketing (full-service agency) and Industrial Studios (branded video, experiential, and manufacturing-focused production).

We are seeking a Content Marketing Manager who is both a seasoned leader and a skilled writer, capable of building, managing, and expanding a team of full-time and contract content creators. If you thrive on blending creativity with data-driven insights to shape the future of industrial marketing—and have proven B2B content marketing experience, preferably with industrial brands or B2B organizations (either in-house or at an agency)—we’d love to meet you.

Key Responsibilities

1. Content Strategy & Planning

• Collaborate with Leadership: Partner with the VP of Strategy, Account Directors, and other stakeholders to define robust content strategies tailored to B2B manufacturing and technical audiences.
• Editorial Planning: Develop and manage comprehensive content calendars for websites, blogs, email campaigns, videos, podcasts, webinars, and social media.
• Research & Discovery: Conduct industry research, content audits, competitor analysis, and SME (subject matter expert) interviews to ensure deep understanding of client markets.
• Performance Metrics: Set clear KPIs (e.g., traffic, engagement, conversions) and leverage analytics tools to measure success and guide data-driven improvements.

2. Team Leadership & Expansion

• Build & Manage Talent: Recruit, mentor, and retain a growing team of content professionals (in-house and freelance) to meet evolving client needs.
• Quality Oversight: Provide briefs, outlines, and direction for all deliverables (e.g., blog posts, white papers, brochures, social posts). Review drafts to ensure brand consistency, technical accuracy, and flawless execution.
• Process Optimization: Refine templates, workflows, and collaboration tools. Stay abreast of emerging content marketing technologies (including AI-driven solutions) to enhance efficiency and quality.
• Resource Management: Forecast team capacity, manage budgets for freelance contractors, and propose strategic hires as needed to support business growth.

3. Content Creation & Execution

• Hands-On Writing: Develop your own content for select clients—ranging from blog articles and campaign landing pages to longer-form pieces like white papers and eBooks.
• Technical Storytelling: Translate complex, technical subjects into compelling narratives that engage B2B buyers, engineers, and industrial decision-makers.
• Creative Collaboration: Work closely with the Creative Team and Industrial Studios to craft cohesive storylines, incorporate editorial graphics, and produce high-impact multimedia content (videos, live experiences, etc.).

4. Distribution & Optimization

• Channel Coordination: Collaborate with Integrated Marketing and Media teams to distribute and promote content across multiple channels.
• SEO Best Practices: Implement on-page SEO and keyword strategies to maximize visibility and lead generation.
• Performance Analysis: Track content performance using analytics platforms. Identify trends, report on key insights, and recommend adjustments to improve ROI.

5. Innovation & Thought Leadership

• Emerging Trends: Experiment with new formats and platforms, championing continuous improvement and innovation in content marketing.
• Strategic Influence: Support the VP of Strategy with persona development, brand positioning, and broader marketing strategy endeavors.
• Industry Expertise: Serve as a subject matter expert on industrial/manufacturing marketing, sharing insights and best practices internally and with clients.

Qualifications

• 5 years of content marketing experience, preferably in B2B, industrial, or manufacturing-focused sectors.
• Demonstrated success in multi-channel content strategy, from ideation to post-campaign analysis.
• Exceptional writing and editorial skills, including interviewing technical SMEs and crafting clear, engaging copy.
• Proven track record of building and managing creative teams and freelance talent, with strong leadership and mentorship capabilities.
• Proficiency in SEO principles, analytics tools, and marketing automation platforms.
• Strong organizational and project management skills, with the ability to prioritize competing deadlines.
• Familiarity with AI-driven content tools and openness to integrating new technologies into the content development process.
• Experience working in-house or at an agency serving industrial brands or B2B organizations is highly desired.

Why Join INDUSTRIAL?

• Make a Meaningful Impact: We exist to help industrial and manufacturing businesses grow, and you’ll be instrumental in crafting the stories that fuel their success.
• Team-Centric Culture: We’re dedicated to fostering a positive work environment where everyone feels supported, challenged, and empowered to do their best work.
• Opportunities for Growth: Continuous learning is critical. You’ll have access to ongoing professional development, leading-edge marketing tech, and mentoring from top industry leaders.
• Work with Purpose: As marketers and makers, we combine creativity with hard-earned insights to help real-world industrial businesses thrive—helping them be better marketers and sellers of their products and services.
• Award-Winning Workplace: Beyond being recognized as a two-time Best Places to Work and four-time Inc. 5000 fastest-growing company, we believe in having fun, celebrating wins, and supporting each other along the way.