What are the responsibilities and job description for the Marketing Strategist (Contract-to-Hire) position at Industrial Strength Marketing (INDUSTRIAL)?
INDUSTRIAL, a growing industrial B2B marketing agency, is looking for a talented Marketing Strategist to develop goal-oriented approaches to client marketing based on competitive analysis, qualitative and quantitative understanding of customer motivations and behaviors, and assessment of target market dynamics.
The Marketing Strategist will be located at our Nashville HQ in historic Germantown with hybrid work options available. This role reports to the VP of Integrated Marketing Strategy. This is a contract-to-hire role.
Analyze competitor position, messaging, and marketing mix
Review existing client marketing assets and campaigns
Understand target audience perspectives and challenges
Uncover critical differentiators for client offerings
Assess market opportunities
Align with client on goals and objectives
Document Key Strategic Parameters
Author foundational documents to :
Ratify goals and objectives
Define target audiences
Identify marketing opportunities
Articulate the overall go-to-market approach
Engage creative, inbound, paid media, and technology teams
Develop Marketing Action Plan
Lead plan development :
Provide framework for team contributions
Collaborate with team members to shape channel and tactic specifics
Ensure team ideas are “on strategy”
QUALIFICATIONS :
2–5 years experience working as a marketing strategist or marketing manager
Familiarity with digital marketing strategies, tactics, and technologies :
Content marketing
Email marketing
Google Analytics
Programmatic advertising
SEO / SEM
Strong analytical skills
Bachelor's degree in marketing or related field
Excellent computer skills : high proficiency in Google Workspace, Microsoft Office Suite, and spreadsheets a must.
Familiarity with common project management software like Wrike, Asana, TeamWork, BaseCamp, Trello, etc.
Resourceful problem solver - able to anticipate roadblocks, develop and implement improvements or recommendations.
Exceptional interpersonal skills necessary to interact with our clients, their support staff, and establish effective relationships at all levels of INDUSTRIAL.
Excellent written and verbal communication skills. Notable attention to detail.
Keep a pulse on the job market with advanced job matching technology.
If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution.
Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right.
Surveys & Data Sets
What is the career path for a Marketing Strategist (Contract-to-Hire)?
Sign up to receive alerts about other jobs on the Marketing Strategist (Contract-to-Hire) career path by checking the boxes next to the positions that interest you.
