What are the responsibilities and job description for the Digital Marketing Manager (Contract-to-Hire) position at Industrial Strength Marketing?
INDUSTRIAL, a growing industrial B2B marketing organization, is looking for a contract-to-hire Digital Marketing Manager to create, activate, and optimize a strategic marketing roadmap for our family of brands.This position requires a skilled marketer with a background in B2B or industrial marketing and a passion for building the business and collaborating with stakeholders across all levels of the organization.The Digital Marketing Manager role may be performed remotely with the right candidate or located at our Nashville HQ in historic Germantown with hybrid work options available. This role will report to the President. RESPONSIBILITIES : Create a strategic marketing roadmap to deliver qualified lead generation goals for INDUSTRIAL's family of brandsExecute targeted paid media campaigns including search, display, paid social and retargetingBuild and manage email marketing campaigns and lead nurturing communications to current contacts, prospects and new leadsExecute SEO strategies to increase organic trafficExecute the development and delivery of enhanced sales and education materials in support of key products and servicesAssist in the management of the annual marketing budgetAssist in any other periodic marketing projects and tasks as required, including but not limited to lead capturing, scoring, managing / organizing / disseminating marketing collateral, etc.Ensure strategies ladder up to the overall business goalsQUALIFICATIONS : Bachelor's degree 3 years of marketing experienceExperience in B2B marketing and / or Product Marketing preferredExperience with sales enablement strategies and CRMExperience with using Google Analytics (or a similar analytics tool) to analyze campaign performance and making / implementing data driven decisions to improve performance.Experience using HubSpot or a similar marketing automation toolB2B social media fluency, native use and knowledge of LinkedIn, Facebook, Instagram, and their ad platformsExperience and understanding of SEO, including keyword research, meta-data, link building, and best practicesExperience collaborating with cross-functional teamsAbility to manage multiple and changing priorities in a fast-paced environmentExcellent written and verbal communication skillsBONUS POINTS : Knowledge of SEMrushAgency experienceIndustrial domain expertise
