Marketing Director

The Marketing Director oversees all global marketing functions for Industry Nine. This includes overseeing all major initiatives and channels such as event management & sponsorship, social media, email campaigns, athlete sponsorship budget, media & ad buys, PR, sales team asset & event support, content projects, and more. The Marketing Director will be in charge of allocating a preset marketing budget across various platforms and channels to effectively accomplish i9 goals and reporting back on campaign effort ROI. The candidate will be in charge of managing the internal i9 US marketing team as well as providing direction to i9 Europe. 

Expectations:

• Experience working within a marketing budget and reporting on ROI by campaign and channel. 
• Proven leadership & communication skills
• Develop deep understanding of Industry Nine brand and product catalog
• Analytical problem solving skills and the ability to report a clear ROI on marketing campaigns
• 5 years of relevant bike industry experience directing marketing teams and campaigns
• This role requires a BA or BS degree in business, marketing, or related field
• Proven experience working with agents, vendor partners, media, etc. 
• Proven success in creating and delivering marketing initiatives 
• Track record of developing go to market launch strategies

Responsibilities

• Collaborate with executive leadership team to develop sales and marketing strategy
• Maintain and continue to evolve clear brand guidelines and expectations across campaigns
• Manage a small, but scrappy in-house marketing team providing clear direction and communication
• Positively represent Industry Nine externally across all media channels
• Drive marketing campaigns and product launches in conjunction with overall company goals, product development, production, and sales teams
• Oversee email marketing, social media strategy, paid digital/social, and traditional media buying
• Guide event marketing calendar including event activations
• Work closely with i9 Team Manager to optimize ROI from i9 sponsored athletes
• Develop cohesive sales & marketing synergy so support sales team for seasonal campaigns, sales, and product launches 
• Drive outcomes within the marketing budget and report back on ROI from various campaigns
• Manage the annual media budget, media plans, messaging, advertising, email communications, promotions and signage across all channels and platforms

Interested in joining the team? Please send a cover letter and resume to hr@industrynine.net with subject line “Marketing Director Opening - [your name]”