What are the responsibilities and job description for the Senior Vice President of Marketing Chief Brand Experience Officer position at Indymca?

Senior Vice President of Marketing Chief Brand Experience Officer

Association Office - 6610 N Shadeland Ave Indianapolis, IN 46220, Indianapolis, Indiana, United States of America

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Job Description

Posted Thursday, June 13, 2024 at 4 : 00 AM | Expires Sunday, July 28, 2024 at 3 : 59 AM

Welcome to the YMCA of Greater Indianapolis! Our employees enjoy a diverse & inclusive environment and the opportunity to do cause-driven work to impact our communities through Youth Development, Healthy Living & Social Responsibility. If you are interested and have the skills and desire to make a difference, please continue by completing our online application. Thank you for your interest in our Y!

Overview

Are you a visionary leader ready to make a significant impact in the community? We are seeking a dynamic Senior Vice President of Marketing and Chief Brand Experience Officer to join our team. In this role, you will lead the strategic direction and execution of all marketing activities, positioning our organization as a charity of choice and a welcoming community hub. Reporting directly to the CEO / President, you will play a pivotal role in shaping the YMCA's brand identity and fostering engagement among diverse stakeholders.

Anticipated start date October 2024

THE IDEAL CANDIDATE

Qualifications :

Bachelor's degree in marketing, communications, or related field; advanced degree preferred

Minimum of 10 years of progressive / relevant experience in marketing, communications, and advertising

Experience in non-profit administration and understanding of YMCA's mission and values

Demonstrated leadership skills with a track record of developing successful marketing strategies

Strong written and verbal communication skills, with the ability to engage diverse stakeholders

Proficiency in social media management and other digital marketing tools

Key Responsibilities :

Develop and implement comprehensive marketing strategies to elevate the YMCA brand and support organizational priorities

Provide strategic counsel to senior leadership on brand management and perception issues

Collaborate with Membership Team to enhance member engagement and retention through targeted CRM communications

Drive revenue growth by optimizing marketing strategies to attract new customers and donors

Evaluate and integrate marketing technology solutions to enhance effectiveness

Success Metrics

Build close relationships with agency partners

Develop cohesive and effective marketing structure for the Association

Operations :

Analyze market trends and customer feedback to inform business strategies

Oversee all aspects of marketing communications, including branding, public relations, advertising, and social media

Develop and execute internal communications initiatives to foster a strong organizational culture

Manage relationships with media outlets to amplify the Y's impact and visibility

Collaborate with Chief Development Officer on annual report and financial development collateral

Success Metrics

Coordinated messaging across all platforms of communication

Enhanced presence with social media engagement

Build close relationships with local media representatives

Leadership :

Provide guidance and mentorship to marketing team members, setting clear objectives and priorities

Ensure adherence to brand standards across all touchpoints, including digital platforms and physical facilities

Cultivate relationships with agency partners to support marketing objectives

Act as a representative of the Association as needed

Success Metrics

Build close relationships with agency partners

Develop cohesive and effective marketing structure for the Association

If you are passionate about driving positive change and have the skills to lead impactful marketing initiatives, we encourage you to apply for this exciting opportunity. Join us in making a difference in the lives of individuals and families in our community. Apply now to be a part of our dedicated team!

It is the policy of the YMCA of Greater Indianapolis to provide equal employment opportunity to employees and candidates for employment. Accordingly, there shall be no discrimination against any employee or candidate for employment due to race, color, religious creed, sex, national origin, age, citizenship, disability or against disabled veterans and veterans of the Vietnam era. This policy is applicable to the policies governing recruitment, hiring and placement, promotion, training, compensation, employment environment, and separation or termination.

Compliance with this policy is the personal responsibility of all personnel, especially those whose duties are related to the hiring of new employees and the status or tenure of current employees. Further, as an Equal Opportunity Employer, the company will cooperate fully in the implementation of applicable laws and executive orders.

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