What are the responsibilities and job description for the Automotive Digital Leader position at Ineos Americas Llc?
Company Overview
At Ineos Americas Llc, we tackle every challenge head-on and help extraordinary athletes achieve extraordinary things. Our Automotive team consists of around 1500 employees, 10 locations, and 44 nationalities. We're an international team working together to challenge the ordinary.
We've established INEOS Automotive as a serious contender in 4X4 development and manufacturing. We've partnered with some of the biggest names in the automotive industry. We've secured a world-class production facility and delivery team. We're building our double cab pick up, the Quartermaster.
Job Description
This role will be responsible for developing and executing a comprehensive digital retailing strategy at Tier 3, aligned with overall sales and marketing objectives. The ideal candidate will have a deep understanding of digital marketing and sales best practices, with a focus on lead generation and conversion.
- Develop and execute a comprehensive digital retailing strategy at Tier 3, aligned with overall sales and marketing objectives
- Optimize website and online platforms for lead generation and conversion
- Set digital performance goals and KPIs to achieve annual sales volumes (e.g. website traffic, lead conversion rates, and customer satisfaction)
- Generate reports and presentations to communicate findings to leadership and Field teams
- Develop and refine the lead management program for new cars and CPO vehicles
- Lead for regional digital marketing leads in activation of overall T3 digital strategy
Required Skills and Qualifications
The ideal candidate will have:
- Bachelor's Degree or higher
- Experience in Digital, preferably in the automotive industry
- Passion for the automotive industry and a strong desire to succeed in a fast-paced environment
- Willingness to travel as needed
- Strong understanding of digital marketing channels, including SEO, SEM, social media marketing, and email marketing
- Experience with CRM systems and data analytics tools
Benefits
We offer a competitive salary and benefits package, as well as opportunities for career growth and professional development.
Others
Expectation is that this role will attend industry conferences and webinars, research and evaluate new technologies and platforms, and stay informed about the latest digital marketing and sales trends.
