Digital Growth Strategist

Job Overview

Ineos Americas Llc is seeking a highly skilled Manager of Digital Growth to lead and develop the digital retailing strategy for the INEOS Automotive retail network in North America and Mexico.

This role will work closely with the Head of Marketing and be responsible for leading and developing the digital retailing strategy at Tier 3, aligned with overall sales and marketing objectives. The ideal candidate will have a deep understanding of digital marketing and sales best practices, with a focus on lead generation and conversion.

• Develop and execute a comprehensive digital retailing strategy at Tier 3, aligned with overall sales and marketing objectives
• Optimize website and online platforms for lead generation and conversion
• Set digital performance goals and KPIs to achieve annual sales volumes (e.g. website traffic, lead conversion rates, and customer satisfaction)
• Generate reports and presentations to communicate findings to leadership and Field teams
• Develop and refine the lead management program for new cars and CPO vehicles
• Lead for regional digital marketing leads in activation of overall T3 digital strategy
• Establish a robust digital compliance program to ensure all retailer websites adhere to brand guidelines and regulatory requirements
• Implement advanced lead scoring and nurturing techniques to ensure high-quality leads are efficiently handed over to retailers, increasing conversion rates
• Utilize digital insights and analytics to drive data-based decisioning
• Explore and implement new digital retailing tools and technologies to enhance the car buying experience and improve retailer efficiencies

The successful candidate will possess excellent communication and leadership skills, as well as a strong understanding of digital marketing channels, including SEO, SEM, social media marketing, and email marketing. They will also have experience with CRM systems and data analytics tools.