What are the responsibilities and job description for the Social Media Marketing Manager position at INFI?
Reports to: VP of Marketing
Location: Chicago, on-site 3 days/week
Position Type: Full-time
About INFI
INFI is a turn-key provider of restaurant technology solutions that empower businesses to
optimize operations, enhance customer loyalty, and drive growth. From advanced data analytics
to self-ordering solutions and mobile app customization, INFI equips restaurants and food
service companies with the tools to succeed in a competitive market.
About the Role: We are seeking an experienced Paid Media Manager to manage and optimize our paid media presence across multiple platforms including Meta (Facebook & Instagram), Google Ads, Bing, Reddit, Rednote, and TikTok. The successful candidate will be responsible for efficiently managing ad accounts, optimizing performance, identifying top-performing content, and developing effective audience strategies.
Responsibilities:
- Manage ad accounts across Meta, Google Ads, Bing, Reddit, Rednote, and TikTok.
- Optimize performance and efficiently manage weekly advertising budgets to achieve optimal ROI and business KPIs.
- Identify and leverage top-performing content to enhance campaign effectiveness.
- Develop and implement audience strategies to ensure targeted, effective outreach.
- Collaborate with internal teams (marketing, creative) to align on strategy, messaging, and creative execution.
- Regularly report on campaign performance, providing insights and recommendations for continuous improvement.
- Stay informed about industry trends, platform updates, and best practices.
- Recommend new, innovative ideas to test and explore
Requirements:
- 3-5 years of experience managing significant paid social media budgets.
- Experience in managing six-figure digital campaigns
- Proven track record of optimizing paid social media campaigns to achieve measurable results.
- Strong analytical and reporting skills; Proficient in data analysis and using insights to inform marketing
- strategies.
- Solid understanding of digital ad platforms including audience targeting, bidding strategies, and content optimization.
- Excellent organizational, communication, and collaborative skills.
Preferred Qualifications:
- Experience in performance marketing
- Understanding of performance marketing KPIs, reporting and analysis
- Familiarity with emerging platforms and digital marketing innovations.
- Experience with GA4, Hubspot and Salesforce
Benefits:
- Competitive salary commensurate with experience.
- Comprehensive health benefits package.
- Flexible work environment, hybrid work environment. Office is located in the trendy West Loop neighborhood
- Opportunities for professional growth and development.
Why Join INFI?
Earlier this year, we announced our $12M series A, led by MK Capital.
At INFI, we are redefining how restaurants engage with technology. If you’re passionate about
innovation, thrive in a high-growth environment, and are ready to make a significant impact,
we’d love to hear from you.
Salary: $85,000-105,000 per year, based on experience.
Salary : $85,000 - $105,000
