What are the responsibilities and job description for the Marketing Coordinator - Ecommerce, Direct To Consumer position at Infinity Cutting Tools?
Location: On-site in Oldsmar, Florida
Employment Type: Full-time
About Us:
Infinity Tools is a leading ecommerce company specializing in high-quality woodworking tools and accessories. For over 21 years, we have been committed to providing exceptional products and outstanding customer service. We're looking for a passionate and versatile Marketing Assistant to join our team and help drive our marketing efforts to the next level.
Job Summary:
The Marketing Assistant will support the marketing team in executing campaigns across various channels, with a focus on ecommerce and direct-to-consumer strategies. This role requires hands-on experience with ecommerce platforms such as Shopify as well as Klaviyo email marketing or similar. Experience with or interest in woodworking tools is a major advantage. The ideal candidate is creative, detail-oriented, and skilled in content creation, catalog production, and social media management.
Key Responsibilities:
- Assist in creating and managing Shopify product listings, ensuring accuracy and SEO optimization.
- Develop and execute Klaviyo email marketing campaigns, including segmentation, automation, and analytics.
- Collaborate on the production of print and digital catalogs, coordinating layout, copy, and design.
- Plan, create, and schedule engaging social media posts to promote products and brand awareness.
- Create and edit video content for product demonstrations, tutorials, and marketing campaigns.
- Write compelling blog posts that highlight product features, woodworking tips, and industry trends.
- Analyze performance metrics across marketing channels and provide actionable insights.
- Stay up-to-date on woodworking tools and industry trends to maintain expertise and relevancy.
Qualifications:
- 2 years of experience in a marketing role, preferably within ecommerce.
- Proficiency with Shopify and Klaviyo email marketing platforms.
- Familiarity with woodworking tools and/or a passion for the woodworking industry is a strong plus.
- Experience with catalog production, including layout and content coordination.
- Strong skills in social media content creation and scheduling across platforms.
- Video creation and editing experience, including software proficiency (e.g., Adobe Premiere, Final Cut Pro).
- Excellent writing skills for blogs, product descriptions, and marketing content.
- Detail-oriented with the ability to manage multiple projects and deadlines.
- Comfortable working on-site in our Oldsmar, Florida office.
Why Join Us?
- Be part of a passionate team in a growing industry.
- Opportunity to work hands-on with high-quality woodworking tools.
- Competitive salary and benefits package.
- Collaborative work environment where your ideas make a difference.
How to Apply:
If you're ready to bring your marketing expertise to a company that values quality, creativity, and craftsmanship, we’d love to hear from you! Please send your resume, cover letter, and any relevant portfolio samples to jobs@infinitytools.com
We are excited to welcome a motivated and talented Marketing Assistant to our Infinity Tools family!
Job Types: Full-time, Part-time
Pay: $50,000.00 - $60,000.00 per year
Expected hours: 40 per week
Benefits:
- Flexible schedule
- Health insurance
- Paid time off
Schedule:
- Monday to Friday
Application Question(s):
- Please describe an email marketing campaign that you designed and created. What metrics did you use to determine if it was successful and which software did you use to manage the campaign. Give some examples of your digital marketing, PPC and D2C market plan creation and execution.
Ability to Commute:
- Oldsmar, FL 34677 (Required)
Work Location: In person
Salary : $50,000 - $60,000